Customer Marketing Manager

Redmond, WA (Hybrid)

$121K/yr – $218K/yrSenior Level7+ years expFull time

Posted 6 weeks ago

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Job Summary

Own and execute retailer marketing programs with account-specific plans, turning brand goals into store and online campaigns for key partners.

  • Account scope: develop and manage retailer-specific marketing plans and assets.
  • Cross-functional leadership: align sales, marketing, and agencies to retailer partner goals.
  • Campaign launches: own tradeshow strategy and program launches for key accounts.

Job Description

  • Execute National marketing programs as well as develops account specific initiatives.
  • Works closely with sales leadership and retailers to develop account specific marketing plans that include but are not limited to: in-store Point-of-Purchase (POP) materials, advertising, promotions, merchandising, Retailer Ads (ROTO's), and retail.com.
  • Influence the sales and marketing initiatives and brand messaging by bridging the internal business vision with the strategic goals established for each retail partner.
  • Execute and customize marketing strategy for designated accounts.
  • Responsible for ensuring all retailers’ .com sites are regularly updated and represent Nintendo Brand according to guidelines.
  • Collaborates with Retail Marketing team on retail specific artwork and merchandising needs as well as external agencies for other forms of media.
  • Own the development and management of tradeshow strategy and tactics.
  • Partners with the Retail Marketing Managers on the development of the campaign launch plans for their specific retail accounts.
  • Viewed as a cross-functional leader in relation to all account-specific programming.
  • Responsible for owning account marketing relationship as it relates to the understanding of ongoing retailer specific marketing strategies.
  • This position includes a comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off.
Nintendo  logo

Nintendo

3.9 Glassdoor

Nintendo's mission is to put smiles on the faces of everyone we touch. We do so by creating new surprises for people across the world to enjoy together. We've forged our own path since 1889, when we began making hanafuda playing cards in Kyoto, Japan. Today, we’re fortunate to be able to share our characters, ideas and worlds through the medium of video games and the entertainment industry.Nintendo of America, established in 1980 and based in Redmond, Washington, is a wholly owned subsidiary of Nintendo Co., Ltd. We are committed to delivering best-in-class products and services to our customers and to investing in the well-being of our employees as part of the global Nintendo family.For more information about Nintendo please visit www.nintendo.com.

Founded in 1980
Redmond, Washington, USA
7.2K employees (1,139 in marketing)
71% recommend to a friend
92% CEO approval

Traffic Signals

Monthly Visitors
60.2M
Monthly Google Ads Budget
$421.6K
Traffic Source Mix
Search
51.7%
Direct
39.9%
Referral
5.1%
Social
2.7%
Paid
0.4%

Headcount Trend

Current headcount: ~7.2K

Marketing Team

Marketing Team Size
580 (8% of company)
Median Career Experience
15 years
Median Tenure
7.1 years
Marketing Roles Posted (Last 30 Days)
3

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