Responsibilities

• Partner with the Global Campaigns team and Product Marketing to analyze product usage patterns and customer journey trends (think product signals, usage thresholds and behavioral triggers indicating expansion), to translate insights into campaign focus areas and audience segmentation.
• Activate the integrated demand generation campaigns to algin to go-to-market sprint themes and priorities, working in close coordination with Product Marketing and Sales to ensure timing and messaging are consistent.
• Partner with the Global Campaigns team, Product Marketing and Content to design campaign messaging for demand channels for customer cross-sell campaigns including email nurture, in-product messaging, and paid channels.
• Partner with the Content and Campaigns team to ensure programs are backed by relevant customer proof, and to identify narrative gaps where new customer stories or proof-points are needed.
• Use AI tools to design and build automated programs and in-product playbooks that activate cross-sell opportunities without relying solely on manual outreach.
• Collaborate with Customer Success Managers and Account Executives to understand the customer relationship landscape and ensure campaigns and communications support their expansion conversations.
• Equip Customer Success Managers and Account Executives to activate cross-sell programs within their existing workflows (e.g., renewal conversations, QBR conversations), making expansion a natural part of ongoing customer dialogue
• Work in close alignment with Product Marketing and Content to translate product positioning and release messaging into customer-relevant campaign content.
• Develop lifecycle communications that meet customers where they are in their product journey, building awareness of solutions adjacent to what they currently use.
• Support the execution of broader customer communications including product announcements and promotions for our customer conferences and webinars.
• Support loyalty-focused initiatives that deepen the customer relationship with Mimecast and increase receptiveness to cross-sell opportunities.

  Requirements

  • 3 to 5 years of experience in a customer marketing, lifecycle marketing, customer growth programs or related B2B role
  • Demonstrated experience planning and executing customer programs with measurable commercial outcomes
  • A strong understanding of customer loyalty and how relevant, well-timed communications build trust and support expansion
  • Experience working with campaign, sales, or product marketing teams to align campaigns to commercial priorities
  • Strong written communication skills with the ability to develop customer-facing content that is clear, concise, and compelling for a technical audience
  • Analytical mindset with the ability to track performance and connect program results to business impact
  • Highly organized with the ability to manage multiple programs and stakeholder relationships simultaneously