Responsibilities

• Own customer storytelling for a subset of our Industries portfolio, from story identification through creation, approval, and distribution
• Identify and prioritize new verticals where customer proof points will accelerate adoption, and build the story pipeline to match
• Build a bench of referenceable customers and stories in industries where Claude is newly landing, developing accounts from early wins into flagship narratives
• Build and nurture relationships with customer executives and champions to foster authentic advocacy, guiding each story from first conversation through approval and publication
• Partner with Sales and account teams to pressure-test storytelling readiness and develop account-level advocacy plans that map each priority customer to the right story, format, and moment
• Work closely with Communications to shape and time customer announcements, turning deployment milestones and expansions into coordinated press, content, and social moments
• Work closely with our brand and creative team on customer video series, out-of-home campaigns, and other high-visibility creative moments that bring these stories to a broader audience

Requirements

• Excellent written and verbal storytelling abilities, proven through technical customer stories that drove business results
• Experience building lasting relationships with technical executives and business leaders at the world's largest enterprises
• A track record of guiding customers from early success to public advocacy, navigating stakeholder alignment, approvals, and brand and legal review along the way
• Experience partnering with Communications or PR teams to turn customer milestones into announcements and press moments
• Track record of creating effective content in multiple formats (text, video, speakers/content for events)
• Data-driven approach to measuring and improving program impact
• Ability to manage multiple priorities while maintaining high quality standards
• Strategic mindset balanced with strong execution capabilities
• History of successful collaboration across Sales, Product, and Communications teams

Preferred

• 6+ years of experience in customer marketing or customer advocacy, ideally in B2B SaaS or enterprise technology
• Experience marketing with or to enterprises in traditional industries — manufacturing, energy, retail, media, travel, or similar — and an instinct for what resonates with buyers beyond the tech sector
• Experience standing up customer marketing or advocacy programs in new markets, segments, or verticals from the ground up
• Track record of successful customer advisory board (CAB) and executive event programming
• Experience building and managing customer loyalty or community programs

Benefits

• Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues.