Florence Healthcare - US

Customer Marketing Manager

Atlanta, GA (On-site)

$89K/yr - $124K/yr (Est.)Mid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive customer marketing, lifecycle growth, and advocacy to expand revenue with B2B SaaS customers.

  • Own expansion pipeline campaigns across HubSpot, Salesforce, 6sense.
  • Must-have: 5+ years in B2B SaaS Marketing focused on Customer Marketing/ABM/Lifecycle.
  • Standout: Experience building a formal Customer Advocacy Program and measurable advocacy impact.

Job Description

Responsibilities

  • Account-Based Expansion & Lifecycle Growth - Expansion Pipeline: Design and execute segmented campaigns within our marketing tech stack (HubSpot, Salesforce, 6sense) to drive feature adoption, cross-sell, and expansion pipeline.
  • Product Communication: Work with Product and Customer Success to manage customer communications around major and minor feature releases and product updates.
  • - Intent-Driven Marketing: Partner with RevOps to identify "expansion triggers" (e.g., high usage, seat limits, or new feature interest) and deploy targeted campaigns to support Account Executives.
  • - Lifecycle Orchestration: Partner with Customer Success to map the post-signature journey to ensure customers receive the right education and value-prompts at the right time to prevent churn and encourage growth.
  • Advocacy & Reference Management - Advocacy Scale: Build and lead a formal Customer Advocacy Program to recruit and activate "super-users" across different segments.
  • - Reference Acceleration: Operationalize the sales reference process, reducing friction for Sales by maintaining a searchable, segmented database of referenceable customers.
  • - Social Proof: Collaborate with Product Marketing to produce high-impact case studies, video testimonials, webinars, and additional content that showcase Florence’s experience across customers.
  • Strategic Engagement & Community - Executive Visibility: Support executive engagement initiatives, such as Customer Advisory Boards, to deepen ties with key stakeholders.
  • - Peer Networking: Work cross-functionally with Community and Customer Success teams to identify opportunities to connect customers with peers, fostering the Florence Community that reinforces the value of our network.
  • - Customer Events: Work with the Events, Community, and Customer Success teams to secure sponsorships and customer attendance at Florence hosted events including Research Revolution.
  • Measurement & Revenue Attribution - Impact Reporting: Partner with RevOps to report on how customer marketing influences expansion pipeline creation, sales cycle acceleration, net revenue retention, and account renewals.
  • - Continuous Optimization: Use data-driven insights to refine lifecycle triggers and advocacy recruitment tactics.

Requirements

  • Experience: 5+ years in B2B SaaS Marketing, specifically focused on Customer Marketing, ABM, or Lifecycle Growth.
  • Tech Stack Mastery: Advanced proficiency in HubSpot, Wordpress, and Salesforce.
  • Revenue Mindset: You don't just care about engagement—you care about how engagement leads to expansion revenue.
  • Strategic Storyteller: You have a gift for interviewing complex stakeholders and distilling their technical wins into compelling narratives.
  • Cross-Functional Leader: Proven ability to drive alignment between Sales, Customer Success, and Product teams

Benefits

  • Do well. We offer a competitive compensation package, medical and dental insurance, and office space in the heart of the city.
  • Do good. We insist that health technology is the highest calling for software development. We pride ourselves on working on something bigger than ourselves; helping advance cures and therapies.
  • Make the leap. Join our high-output culture to create innovative, modern, and purposeful software solutions.