Customer Marketing Manager

Coral Gables, FL (On-site)

Salary Not AvailableSenior Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive On- and Off-Trade activation and programs across regions with Bacardi, align stakeholders, and deliver brand and commercial objectives.

  • Must-have: 3 - 5 years experience in the on/off Retail environment
  • Standout: Matrix leadership across cross-functional teams and multi-region activation
  • Standout: Ownership of programs and agency partnerships across channels

Job Description

Responsibilities

  • Drive results & excellence in execution:
  • Identify On and Off-Trade trends and use them to fuel growth, customer and programming opportunities
  • Manage relationship with on-trade teams in Americas, Europe, and Asia to facilitate and develop customer specific programs
  • Program/Project/Event management
  • Bacardi Legacy Global Cruise Competition and Bombay Sapphire Most Imaginative Bartender event planning and execution, as well as other customer specific events
  • Align key stakeholders behind channel priorities and initiatives
  • Translate commercial insights into effective merchandising and promotional standards
  • Drive customer planning in collaboration with sales & finance teams
  • Lead the creative development of On and Off-Trade programs/tools that deliver against brand and commercial objectives
  • Administer Americas Brand Ambassador Advocacy program

Requirements

  • Bachelor’s degree in Business, or related field
  • A strong understanding of the On and Off-Trade and its business dynamics
  • Strong customer focus and ability to collaborate with various stakeholders to drive results
  • Experience in roles related to understanding customer and On-Trade dynamics
  • A versatile and collaborative leader who effectively manages the matrix
  • Flexibility in quickly responding to changing business needs, a sense of accountability and commitment to putting strategy into action, and strong community-orientation and responsibility
  • Knowledge of industry regulations, market trends and competition
  • Entrepreneurial, think-outside-the box, and creative mindset
  • 3 - 5 years experience in the on/off Retail environment

Preferred

  • On-Trade & Off-Trade leadership, commercial roles experience
  • Brand or Customer Marketing Management experience
  • Demonstrated success working in a 2 tier system
  • Mixology background
  • LEADERSHIP AGILITY

Benefits

  • Perks of Working for us
  • Health & Wellbeing
  • Additional Benefits
  • The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.
  • Some benefits may be subject to an employee contribution.
Bacardi logo

Bacardi

Bacardi Limited, the world’s largest privately held international spirits company, produces, markets, and distributes spirits and wines. The Bacardi Limited portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, PATRÓN® tequila, GREY GOOSE® vodka, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, D’USSÉ® Cognac, ANGEL’S ENVY® American straight whiskey, and ST-GERMAIN® elderflower liqueur. Founded more than 162 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs more than 8,000, operates production facilities in 10 countries and territories, and sells its brands in more than 160 markets. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit http://www.bacardilimited.com or follow us on LinkedIn, Instagram, and Twitter.

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