Customer Marketing Lead

New York, USA (Hybrid)

£80K/yr – £120K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive customer marketing at Conveo by turning customers into a scalable advocacy engine that fuels expansion and makes outcomes visible.

  • Own and ship customer-led assets (case studies, testimonials, videos) to unlock expansion
  • Must-have: Proven customer marketing, advocacy, or storytelling experience
  • Standout: Enterprise-ready assets and exec-level sponsorship across accounts

Job Description

Responsibilities

  • Turn customers into proof (systematically)
  • Build a machine that produces: high-quality case studies, testimonials, customer quotes, reference program + review flywheel, customer story bank by ICP/vertical/use case
  • Create customer-led moments that expand the account
  • Customer marketing isn’t just external. It accelerates expansion by: helping customers internal-sell Conveo, building assets that land with their stakeholders, enabling exec conversations and deeper adoption, making outcomes visible across their org
  • Work with CS/AMs to identify the leverage points, and you create the assets that unblock growth
  • Make customers visible in the market (on-stage talks, webinars, co-authored content, research spotlights, mini-docs / video testimonials, customer dinners / side-events, awards / recognition plays)
  • Build relationships with high-leverage champions (power users, champions, exec sponsors, “public voices” inside customer orgs)
  • Operate like an owner (outputs shipped, customers activated, content created, assets used by GTM, expansion influenced, inbound driven, pipeline supported)
  • You don’t wait to be asked. You run the machine.

Requirements

  • Proven experience in customer marketing, advocacy, customer storytelling, or equivalent
  • Extremely strong writing and narrative instincts
  • High agency: you identify opportunities and move without permission
  • Comfortable working directly with customers and senior stakeholders
  • Strong project management: you can drive assets and approvals without slowing down
  • Great taste: you can make customer content feel premium, not corporate
  • Pragmatism: 80/20 + know when something needs to be slick and when your audience prefers rough
  • Ability to create lightweight design/asset work without dependencies
  • Experience working with enterprise accounts and exec stakeholders
  • Experience producing customer video content

Preferred

  • Experience at B2B SaaS or high-growth tech
  • Event/webinar experience (customer roundtables, co-hosted sessions)

Benefits

  • Competitive compensation with meaningful equity upside
  • A culture built on taste, speed, ownership, and ambition
  • Opportunities to travel globally and build deep relationships with customers shaping the future
  • Quarterly team offsites where we disconnect, reset, and have fun. Our next one? A retreat in the Alps this March ⛷️
Conveo.ai logo

Conveo.ai

Backed by Y Combinator, Conveo sets the new standard in qualitative research. Conveo is a qualitative research platform that conducts in-depth, AI-moderated interviews. By merging the depth of interviews with the speed and scalability of surveys, Conveo provides deeper insights, faster and at scale.

Founded in 2024
Antwerp, Flemish Region, BEL
16 employees (2 in marketing)

Traffic Signals

Monthly Visitors
48.1K
Monthly Google Ads Budget
$52
Traffic Source Mix
Search
25.4%
Direct
51.6%
Referral
16.4%
Social
5.4%
Paid
1.1%

Headcount Trend

Current headcount: ~19

Marketing Team

Marketing Team Size
2 (13% of company)

Funding

Total Funding
$5.8M
Last Raise
$5.3M
Seed, 1 years ago

Funding History

  • Mar 2025
    Seed • $5.3M
  • Jun 2024
    Pre Seed • $500K