Responsibilities

• Leverages expertise to translate high-level brand strategy into the development and execution of the customer strategy, tactical planning, and execution of all marketing campaigns, collaborating closely with Customer Marketer(s)
• Creates and delivers tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed, collaborating closely with the TA Marketer
• Determines critical moments/barriers in the customer journey and develops content to overcome identified barriers
• Accountable for meeting short-term (90-day) and long-term (3-5 year) strategic goals for customers with measurable impact
• Coordinates and validates messaging of clinical and non-clinical strategy for customers.
• Collaborates with Executive Marketing Director and TA Marketers (as applicable) to influence the overall objectives and long-range goals for the brand; makes decisions that have significant impact on these objectives and goals
• Identifies and works regularly with both key internal network partners and external resources to ensure cross-marketing, cross-functional, and field alignment to customer strategy
• Designs and executes seamless, well-integrated marketing campaigns across multiple marketing platforms and channels (including all field channels) for the customer
• Plays a leadership role with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics
• Accountable for high quality, compliant content execution across all marketing platforms, channels and relevant customer type (including, but not limited to, patients, providers, organized customers)
• Manages media budget, Agency of Record (AoR) spend, and oversees campaign performance through measurement and optimization
• Partners with analytics, operations, and field teams to measure marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes
• Leads initiatives that have broader organizational impact across the 1Marketing Function, impacting multiple TAs, and advancing progress towards our Commercial, Medical and Government Affairs (CMG) outcomes
• Pursues continuous professional development including latest innovative capabilities, platforms, or solutions to support customer marketing efforts
• Leads, develops and inspires a thriving Marketing Team and fosters belonging within and across teams.
• Responsible for short and medium term capacity planning, enablement, project coaching and oversight of Customer Marketers.
• Identifies key internal network partners and facilitates cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns and customer strategy
• Works autonomously to make decisions and act in close alignment with the full product value proposition, customer positioning, and Squad priorities

Requirements

• Bachelor's degree
• 8 years minimum work experience, with 6 years of commercial experience (sales, marketing, patient insights, or access), two of which must be in marketing.
• Experience with sole ownership of tactics or pieces; ability to articulate business problems, identify solutions and own content development from strategy through execution.
• Experience strategizing, planning & executing direct-to-patient advertising in a highly competitive area with established HCP/patient shared decision making
• Experience coaching and leading team members (directly and/or via project teams)

Nice To Have

• MBA or other related graduate level degree preferred
• Progressive years of Marketing experience is preferred
• Experience working on direct-to-patient marketing in an omnichannel/digital marketing role Strong patient understanding including developing/utilizing personas, patient journeys, and developing content and executing campaigns in an omnichannel world
• Experience measuring success of investments, including campaign and content, and continuously improving tactics to maximize business value
• Experience in creating patient marketing strategies, plans and tactics that have strengthened market positioning and driven high-value patient and business outcomes
• Experience with sole ownership of tactics or pieces; ability to articulate business problems, identify solutions and own content development from strategy through execution.