Customer Marketing & Content Lead

New York City, NY (On-site)

$170K/yr – $220K/yrSenior Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the storytelling engine for evidence-based healthcare outcomes by turning clinician and patient experiences into credible customer-led content across multiple formats and partners.

  • Content ownership: identify strongest outcomes and produce case studies, articles, and testimonials that travel across formats.
  • Story sourcing and validation: interview stakeholders, validate data, and secure approvals for repeatable storytelling.
  • Cross-functional collaboration: align with growth, partnerships, design, data, and communications to weave evidence into campaigns.

Job Description

Responsibilities

  • Identify the strongest customer outcomes and stories across Forus’ provider, health system, and partner network
  • Interview clinicians, executives, operators, patients, and internal teams to understand what changed, why it mattered, and how to tell the story clearly
  • Produce high-quality case studies, presentations, articles, reports, testimonials, webinars, and other customer-led content
  • Develop co-published content with medical societies, patient advocacy organizations, and other industry partners
  • Build a repeatable process for sourcing stories, validating data, securing approvals, and turning each project into multiple useful formats
  • Partner with growth, commercial, partnerships, design, data, and communications teams to ensure customer evidence is used across the company
  • Support documentary-style and other video storytelling by identifying subjects, shaping narratives, conducting interviews, and guiding production

Requirements

  • 5–10 years of experience in customer marketing, content, journalism, communications, product marketing, or a related role
  • Exceptional writing and editorial judgment, with the ability to turn complex healthcare work into clear, credible, and compelling stories
  • Familiarity interviewing customers, executives, clinicians, or other subject-matter experts and building the trust required to tell their stories well
  • A portfolio of high-quality case studies, articles, reports, videos, or other substantive content you personally helped create
  • Strong analytical instincts and comfort working with data to identify, validate, and communicate measurable outcomes
  • Track record of moving quickly, finding shortcuts, and going to unreasonable lengths to deliver on goals
  • High NPS with your former teammates

Preferred

    Benefits

    • Fully covered medical, vision, and dental insurance.
    • Memberships for One Medical, Talkspace, Teladoc, and Kindbody.
    • Unlimited paid time off (PTO) and 16 weeks of parental leave.
    • 401K plan setup, FSA option, commuter benefits, and DashPass.
    • Lunch at the office every day and Dinner at the office after 7 pm.
    Forus logo

    Forus

    3.5 Glassdoor

    Profesionales, actividades, cuidados, instalaciones, consejos, facilidades... ponemos todo esto de nuestra parte. Y le sumamos un detalle más, nuestra positividad. O lo que es lo mismo, nuestro afán por hacer ver a cada uno de nuestros Forusers que son capaces, que son únicos, y que pueden alcanzar todas sus metas.Cuidarse, entrenar, descubrirse, conocer gente, compartir con la familia... Tenemos una manera propia de entender la vida en nuestros centros, generamos unos hábitos de vida sana que ayudan a encontrar un equilibrio global, y te ayudamos a alcanzar todas tus metas.Nuestros clientes son nuestra mayor ilusión, lo que hace que día a día nos esforcemos para lograr que cada Forus sea el centro de deporte, ocio y salud de referencia.Ofrecemos un amplio abanico de actividades y servicios deportivos y de ocio para personas de todas las edades y condición física. Y contamos para ello con los mejores profesionales, con el fin de dar a cada cliente exactamente lo que necesita.Actualmente, en Forus contamos con más de 60 centros deportivos entre España, Italia y Portugal.Síguenos en nuestras Redes Sociales:- Facebook: https://www.facebook.com/Foruses- Instagram: https://www.instagram.com/forus_es/- Youtube: https://www.youtube.com/c/ForusDeporteyOcio

    Founded in 2010
    Madrid, Community of Madrid, ESP
    1.1K employees
    64% recommend to a friend

    Traffic Signals

    Monthly Visitors
    181.7K
    Traffic Source Mix
    Search
    63.9%
    Direct
    27.5%
    Referral
    7.5%
    Social
    0.6%
    Paid
    0.5%

    Headcount Trend

    Current headcount: ~1.2K

    Marketing Team

    Marketing Roles Posted (Last 30 Days)
    3

    Funding

    Total Funding
    $20.3M
    Last Raise
    $20.3M
    Series Unknown, 9 years ago

    Funding History

    • Sep 2017
      Series Unknown • $20.3M