Responsibilities - Build and execute customer marketing campaigns and programs that drive ARR growth through expansion and upsell motions - Measure and report on marketing-influenced ARR and pipeline from customer programs - Partner with Demand Gen and Thought Leadership teams to ensure marketing activity translates to the customer side - Collaborate with the Product Marketing Manager on customer communications for seasonal product releases - Synthesize NPS survey data and deliver findings and recommendations to leadership - Work cross-functionally with Customer Success and Account Management on enablement, campaign calendar sharing, and product release updates - Build and manage a referenceable customer pool to support the sales process -- reference calls, case studies, and peer review platforms - Drive G2 review and Gartner Peer Insights strategy and maintain quarterly review volume targets - Identify, recruit, and nurture customer advocates and ambassadors - Expand the referenceable client list and improve time to fill for reference requests - Support customer speakers for events, webinars, and thought leadership opportunities Requirements - 8+ years of total marketing experience, with a minimum of 5 years in a dedicated customer marketing and advocacy role in B2B SaaS - Proven track record on both sides of the function -- customer marketing programs tied to ARR growth AND a referenceability and advocacy practice. - Experience running ARR-influenced marketing programs with measurable outcomes. - Hands-on experience building and managing a customer reference pool --reference calls, case studies, G2 reviews, and advocacy activation - Experience running NPS surveys and synthesizing data for leadership - Comfortable being the primary owner of a customer marketing function on a lean team. This role is not a fit for someone who has spent their career on a customer marketing team of 20 or more - Proficiency with marketing automation tools, Pendo, Hubspot, Salesforce, and survey tools - Strong project management skills with the ability to manage multiple programs simultaneously - Bachelor\'s degree in Marketing, Business, or a related field preferred Nice_to_have - HR tech experience - Experience enabling cross-functional teams (Customer Success, Account Management, Product Marketing) Benefits - Stay healthy and happy with our comprehensive medical, dental and vision plans. - You can also choose from FSA or HSA options to suit your needs. - Save for your future with our 401K plan that matches your contributions. - Enjoy paid leave for various life events, such as sickness, disability, or parenthood. - Own a piece of the company with our #Allin Shares Program. - Company paid holidays, birthday day off, closed 4th of July week and December holiday week and 8 hours of volunteer time. - Half day summer Fridays* and half day first Fridays* to catch up on work, personal development, or an afternoon off. Compensation - The pay range for this position is expected to be between $140,000 to $155,000 however, base pay offered may vary depending on multiple individualized, non-discriminatory factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other incentive compensation opportunities in the form of discretionary annual bonus or commissions, and equity. Additionally, full-time employees are eligible to participate in our comprehensive benefits program, including health and wellness benefits, 401(k) retirement plan, life and disability insurance coverages, and other benefits the Company may offer from time to time. How_to_apply - -- About_company - HR Acuity is the leading provider of employee relations case management and investigation software. We help organizations standardize how workplace issues are reported, documented, and investigated, and our data-driven approach helps clients and partners build trusted, inclusive cultures where employees feel safe. - HR Acuity is an award-winning software solution that standardizes how employee-related events are investigated, documented, and reported. Providing a disciplined and predictive approach to managing workplace issues, HR Acuity raises the bar in employee relations risk management.Employee Relations is ALL we do. Designed by a team of human resource experts, HR Acuity incorporates employee relations best practices while providing an intuitive and flexible interface for dealing with different organizational situations. Continuous engagement with industry thought leaders ensures HR Acuity delivers the most effective and efficient way to strategically manage employee relations aswell as proactively mitigate associated risks.HR Acuity® is the leader in employee relations and investigation solutio Other - This is a remote opportunity - must be US based in MST, EST or CST timezones. - This is an #All-In Zone . We\'re a fast-growing, innovative company led by a female founder and CEO, and being all-in is the norm here. - From the top down, we bring our best every day — fueled by passion for our mission and culture — and we look for teammates who want to do the same. - We are seeking a strategic and hands-on Customer Marketing & Advocacy Manager to lead initiatives that deepen customer relationships, drive engagement, and amplify customer voices. - This role has an equal split between customer marketing programs and customer advocacy. - This person will report directly to the CMO and will be the primary owner of the customer marketing function, with support from the broader marketing team. - The right candidate thrives in a lean, fast-paced environment as a strategic IC owning the customer marketing function. - Click here to learn more about our values and benefits - We are seeking a strategic and hands-on Customer Marketing & Advocacy Manager to lead initiatives that deepen customer relationships, drive engagement, and amplify customer voices.