Responsibilities

• You will manage the strategy for targeted lifecycle marketing experiences that address top renewal risks and growth opportunities across the customer lifecycle
• Design, deliver, and improve targeted experiences that drive key leading indicators for each lifecycle stage, acting as strategic lead and project manager for cross-team experience deployments
• Understand qualitative and quantitative customer data from multiple sources to form experiment hypotheses that can be tested through new targeted digital experiences
• Turn insights into market-facing activity, and connect tactical activities with the business objectives and customer needs they support
• Design and run experiments with an experimentation mindset, prioritizing quick learning cycles and valuing experimentation over confirmation
• Examine current experience effectiveness against team core metrics, and suggest AB tests and opportunities that would drive the biggest impact on adoption, expansion, and retention
• Operationalize AI and agentic lifecycle marketing motions, while keeping strategic experiment design, cross-functional partnership building, and interpretation of inconclusive data human-led
• Produce presentations and report-outs for senior partners across your portfolio of projects, covering project purpose and goals, success measures, timeline, and important results

Requirements

• 5+ years of in-house marketing experience, preferably in a B2B SaaS company
• Broad and deep experience in data-driven marketing experience design and activation, with a demonstrated track record of increasing customer adoption, product usage, and engagement
• Must be in your element reviewing and understanding complex, multi-relational customer data sets
• Able to provide clear direction to engineering and analyst teams on specific targeting and insight needs to formulate testable hypotheses
• Experience achieving SaaS post-purchase metrics and designing experiences based on customer behavioral and product usage insights
• Experience working with or contributing to process design requirements for marketing and customer success systems, such as customer data platforms, journey orchestration, marketing automation, and analytics
• Experience applying, or a strong interest in applying, AI and agentic workflows to lifecycle marketing, including personalization, content generation, and analytics
• Ownership mindset with the ability to work independently against goals, managing a project from inception to delivery across a large partner group
• Strong written and verbal skills, and the ability to influence and succeed in a matrixed organization

Benefits

• From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/