Responsibilities

• Lifecycle Strategy and Campaign Management
• Develop Fox's customer lifecycle strategy in Cinch and prioritize opportunities based on customer needs, revenue potential, business priorities, and available resources
• Build, launch, and improve automated journeys for customer win-back, seasonal cross-sell, referrals, new customer welcome and onboarding, customer education, and abandoned quote recovery as data becomes available
• Own email and direct mail campaigns from planning and audience selection through launch, reporting, and optimization
• Maintain a customer communication calendar and keep active journeys current as services, offers, data, and business priorities change
• Write clear, persuasive copy and build campaigns using approved Cinch templates, working with the Managing Editor and Creative when additional support is needed
• Coordinate direct mail production, proofs, audience files, schedules, and delivery with Cinch and other partners
• Complete thorough pre-launch quality checks and maintain the templates, documentation, test records, and approvals needed to run campaigns reliably
• Customer Experience, Data, and Cinch
• Work with the Director of Customer Experience to identify customer needs, pain points, and communication gaps, then turn those insights into practical campaigns and journey improvements

Requirements

• You have three or more years of experience in lifecycle marketing, CRM marketing, retention marketing, email marketing, marketing automation, or a related field
• You have experience developing lifecycle strategies and turning them into completed campaigns
• You have hands-on experience building automated journeys and one-time campaigns in an email, CRM, or customer engagement platform
• You are a strong writer and editor who can turn business goals into clear, persuasive customer communication
• You understand audience segmentation, personalization, testing, deliverability, and campaign quality assurance
• You are comfortable using campaign data to measure performance, calculate ROI, and recommend improvements
• You are organized, detail-oriented, and able to manage several campaigns and deadlines at the same time
• You can work independently, solve problems, and build productive working relationships across departments

Preferred

• Experience with Cinch or a similar customer engagement platform
• Experience connecting lifecycle campaigns to revenue, retention, reactivation, cross-sell, referrals, or customer lifetime value
• Experience managing direct mail alongside email campaigns
• Familiarity with Salesforce, field service platforms, customer databases, analytics dashboards, and campaign attribution
• Experience in a multi-location, home services, subscription, or recurring revenue business
• Working knowledge of CAN-SPAM, customer consent, privacy, accessibility, and email marketing requirements

Benefits

• Positive and Empowering Workplace Culture
• Flexible Work Schedule
• Base salary of $55,000 to $65,000 annually depending on experience
• Competitive Health Insurance including Medical, Dental, and Vision for full-time employees
• 401k with a generous company match
• PTO after just 30 days for Full-time individuals
• Paid holidays
• Paid Sick leave and Bereavement for FT/PT employees
• Employee Stock Purchase Plan
• Strong potential and room for growth with an Individualized Leadership Plan for every team member