Responsibilities

• Develop and execute lifecycle marketing programs for existing Validity customers that drive active use of our core products and create cross-sell opportunities
• Plan and launch campaigns across channels - email, in-app, paid ads, direct mail, events, and more - that move customers through adoption milestones and introduce them to solutions they don't yet use
• Identify and act on program-worthy moments throughout the year, including product releases, usage milestones, and seasonal opportunities, in coordination with internal stakeholders
• Own Validity's Pendo strategy: designing and scaling in-app guides, onboarding flows, product announcements, and cross-sell prompts that meet customers at the right moment inside our products
• Use Pendo as an integrated channel alongside email and other programs: ensuring in-app messages reinforce campaign themes, product launches, and lifecycle moments rather than existing in isolation
• Leverage Pendo analytics to understand how customers are engaging with our products, identify gaps in adoption, and inform where campaigns or in-app interventions will have the most impact
• Partner with our Email Marketing Manager on the strategic approach to customer nurture: contributing to the design of new email programs and ensuring in-app and email work together, not in silos
• Think across the full post-sale journey and identify where different channels and moments should connect to create a seamless experience
• Bring channel insights and program performance back into the planning process, so the next campaign or nurture motion is smarter than the last
• Manage our G2 review site strategy: building programs that encourage, collect, and activate customer feedback to improve loyalty and support new customer acquisition in partnership with Demand Gen

Requirements

• Proven experience running customer lifecycle or customer marketing programs in a B2B SaaS environment, with a focus on post-sale adoption and expansion
• Hands-on Pendo experience is required; experience building in-app programs and knowledge on how to use the platform strategically, not just tactically
• A campaign-first mindset: you know how to plan and execute multi-channel programs and can think through the full arc of a customer communication, from strategy to copy to results
• Solid email marketing fluency - you don't need to build it yourself, but you understand segmentation, nurture strategy, and how email fits into a broader lifecycle motion
• Comfortable with data: you pull your own reports, interpret results, and use insights to make decisions and recommendations
• Experience partnering cross-functionally with Account Management or Customer Success teams
• Strong written communication - you can write clear, on-brand messaging for campaigns, in-app guides, and email with minimal guidance

Preferred

• Familiarity with tools like UserGems, G2, Salesforce, or Pardot is a plus

Benefits

• plus benefits
• bonus opportunities
• stock options