Lifecycle Marketing Manager
Europe Express
Lynnwood, WA (Remote)
$85K/yr - $95K/yrIn-houseFull-timeMid level5+ years exp.
2 days ago
Customer Lifecycle Marketing Manager
California, MO (Remote)
Salary Not AvailableSenior Level5+ years expFull time
Posted 3 months ago
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Job Summary
Drive ABM and lifecycle marketing for enterprise telecom accounts, aligning Sales, CX, and Product to expand account value.
- Own ABM and demand-generation programs for enterprise telecom targets.
- Must-have: 5+ years in customer or lifecycle marketing in telecom or SaaS.
- Standout: Cross-functional collaboration with Sales, CX, and Product.
Job Description
Responsibilities
- Develop and execute ABM programs tailored to enterprise and mid-market telecom accounts. Work with Sales to ensure expansion strategy, campaigns and programs integrate cleanly into account development workflows.
- Conduct market research to identify target demographics, analyze competitor offerings, and inform campaign development for digital, social media, and email channels.
- Utilize research and analysis to define market segments and develop targeted messaging.
- Collaborate with Customer Experience, Sales and Product Marketing to identify high-value accounts and create customized campaigns Create lifecycle-based cross-sell motions for extra products, add-on features or adjacent services, and expansion to other areas of a customers business.
- Manage marketing automation workflows and CRM data (e.g., Salesforce, HubSpot) to ensure accurate segmentation and reporting. Build segmentation rules and triggers that identify accounts for product expansion based on service mix, industry profile, lifecycle stage, and usage behavior.
- Create and distribute content for email, social media, and digital campaigns that highlight telecom solutions and services.
- Assist with the development of marketing materials, promotions and multi-channel campaigns that encourage customers to adopt core features. Build targeted renewal campaigns using usage data, health scores, service uptime metrics, and NPS insights.
- Monitor marketing KPIs such as activation rate, time-to-value, feature adoption, renewal probability, and net retention to track campaign performance and provide insights for optimization.
- Collaborate with stakeholders to ensure product design, marketing strategy, and organizational goals are aligned and create dashboards and scorecards that inform program decisions
- May develop or lead consumer surveys to improve and refine understanding of customer behavior and preferences.
Requirements
- Strong understanding of account-based marketing and demand generation strategies in a B2B telecom environment.
- Excellent research and analytical skills for market segmentation and campaign development.
- Ability to analyze campaign data and translate insights into actionable improvements.
- Strong communication and collaboration skills for cross-functional teamwork with the ability to coordinate across technical and customer-facing teams
- Understanding of provisioning, porting, installation, and service activation processes common in SaaS and broadband deployments.
- Organizational skills and attention to detail in managing multiple campaigns.
- Bachelorâs degree in Marketing, Business Administration, or related field.
- Five (5) or more years of experience in customer marketing, lifecycle marketing, retention marketing, or customer success programsâpreferably in telecom, managed services, unified communications, or SaaS.
- Hands-on proficiency in marketing automation platforms (e.g., HubSpot, ABM (e.g., 6Sense)) and CRM systems (e.g., Salesforce).
- Familiarity with telecom industry trends, customer acquisition challenges, and competitive landscape.
Fusion Connect
Fusion Connect, an industry leading cloud communications provider, removes complexity so customers can focus on running their business. We use our technical expertise and industry know-how to build the âright-fitâ communications and collaboration solutions for our customers, be it managed connectivity and network access, UCaaS, CCaaS, SD-WAN, managed security, or Microsoft Teams. Fusion Connect, a Morgan Stanley Investment Management portfolio company, takes a unique customer-first approach to building, implementing, and supporting customized solutions with uptime performance backed by an industry-leading service guarantee.For additional details, visit Fusion Connect or call +1-888-301-1721.
