Customer Lifecycle Marketing Manager

Responsibilities

• Design and optimize multi-stage customer journeys spanning onboarding, activation, feature adoption, value expansion, and renewal readiness.
• Translate customer lifecycle stages into structured communication frameworks aligned to adoption milestones and retention goals.
• Identify gaps in engagement and recommend new lifecycle motions to improve customer progression and product stickiness.
• Build and manage dynamic audience segmentation using behavioral, product usage, and CRM data.
• Develop and maintain automated workflows within Marketo and Pendo to deliver personalized, triggered communications.
• Implement in-app, email, and integrated lifecycle campaigns that guide customers toward defined adoption behaviors.
• Partner with Marketing Operations and RevOps to ensure data accuracy, campaign attribution, and reporting integrity.
• Collaborate with the Customer Programs & Adoption Manager to scale adoption playbooks through automation and triggered journeys.
• Activate education resources (Academy, Knowledge Base, webinars, community initiatives) within lifecycle campaigns to reinforce customer learning.
• Use product usage insights to proactively surface feature awareness and expansion opportunities.

Requirements

• 3–6 years of experience in lifecycle marketing, customer marketing, or B2B SaaS marketing.
• Proven experience building and optimizing automated campaigns in a marketing automation platform (Marketo preferred).
• Strong understanding of customer journey mapping, behavioral segmentation, and product-led growth principles.
• Analytical mindset with experience using data to drive campaign optimization.
• Ability to translate complex product functionality into clear, action-oriented messaging.
• Strong cross-functional collaboration and project management skills.

Preferred

• Pendo experience
• Experience with other marketing automation platforms beyond Marketo

Benefits

• Fully remote-first work with flexible work arrangements
• Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location
• New Hire Equipment Allowance and monthly Flex Allowance to support your success
• Endless opportunity for career growth and internal mobility
• Employee driven DE&I programs