Life Cycle Marketing Manager
Signos
USA (Remote)
$130K/yr - $150K/yrIn-houseFull-timeMid level4+ years exp.
16 hrs ago
Customer Lifecycle Manager
Wadsworth, OH
Salary Not AvailableSenior Level4+ years expFull time
Posted 1 month ago
Top 1% of applicants do these two things.
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Job Summary
Own SMS lifecycle across multiple brands with an end-to-end, multi-channel retention machine that treats text as a primary engagement channel and coordinates closely with Email for maximal lift.
- Channel ownership: Build and scale SMS, MMS, and RCS enabled flows with automation, triggers, and audience segmentation.
- Cross-channel orchestration: Align SMS and Email to amplify instead of compete, protecting list health and ensuring clean attribution.
Job Description
Responsibilities
- SMS Acceleration & Optimization: Serve as the internal champion for mobile messaging; design and scale our text marketing footprint, utilizing rich media (MMS) and next-gen mobile capabilities (like RCS).
- High-Velocity Subscriber Acquisition: Architect and deploy cross-channel list growth strategies (e.g., mobile-optimized pop-ups, check-out integrations, and exclusive social-to-SMS landing pages) to aggressively scale compliant phone opt-ins across the entire portfolio.
- Technical Flow Autonomy: Own the end-to-end automated flow logic, behavioral trigger setups, audience segmentation, and frequency capping.
- Cross-Channel Orchestration: Build sophisticated customer journeys that ensure SMS and Email amplify rather than compete with one another, establishing strict saturation guards to protect list health.
- Operational Enablement: Safeguard agility by ensuring established legacy processes do not block innovation; provide clean, flexible technical frameworks that empower decentralized brand teams to easily deploy audience-relevant copy, rich images, and interactive video assets.
- Conversational Infrastructure: Evaluate, recommend, and configure the technical routing and customer service platform integrations required to scale 2-way SMS interactions in partnership with our CS teams.
Enthusiast Auto Holdings
Built by enthusiasts and for enthusiasts, Enthusiast Auto Holdings (EAH) has grown from a family-owned Volkswagen repair shop in Wadsworth, Ohio into one of the largest specialty e-commerce companies in the automotive aftermarket industry. EAH designs, produces, and sells proprietary parts and kits for a rapidly growing number of automotive makes and models, and it partners with hundreds of other performance brands to bring the enthusiast community an unparalleled customer experience. Over one million enthusiasts follow EAH's banners on social media.
21 employees (9 in marketing)
