Responsibilities

• Audience Strategy & Segmentation - Define and develop comprehensive audience profiles and ideal customer profiles (ICP s) for priority niche segments (e.g., equestrian, golf, river cruise converters). - Design CRM driven segmentation and lifecycle journeys aligned to audience motivations, decision behaviors, and booking pathways. - Identify growth opportunities, acquisition levers, and messaging frameworks unique to each niche audience.
• Demand Activation & Campaign Planning - Develop full funnel audience activation strategies supporting new product pilots and launches. - Translate audience insights into campaign strategies that drive awareness, engagement, and conversion. - Align demand plans with product launch timelines, itinerary deployment, and seasonal audience moments.
• Partnership Development - Identify, evaluate, and establish partnerships with relevant organizations, events, communities, publications, and influencers aligned to target niche audiences. - Develop co marketing and partnership programs that support list growth, content amplification, and qualified demand generation. - Build long term partner activation plans aligned to product roadmaps and deployment schedules.
• Content & Creative Direction - Partner closely with Creative and Content teams to develop compelling, audience specific storytelling and campaign assets. - Translate audience insights into content pillars, creative briefs, and messaging frameworks. - Ensure content and toolkits are delivered for internal stakeholders and travel advisors to support consistent messaging. - Develop content strategies aligned with audience specific moments (e.g., competitions, seasonal cycles, major events).
• Cross Functional Collaboration - Work with New Product Development to align audience strategy with approved product concepts, positioning, and value propositions. - Collaborate with New Experience Development to ensure guest communications, onboard messaging, and journey touchpoints align with delivery models. - Participate actively in NET operating rhythms, including standups, steering reviews, and shared workflows.
• Measurement & Performance Tracking - Track and report on audience growth, lead acquisition, content engagement, PR reach and quality, and contribution to demand for new products. - Monitor early indicators of audience to pilot velocity and campaign effectiveness. - Use insights to refine segmentation, messaging, and activation strategies over time.
• Success Measures - Growth and engagement of defined niche audience segments. - Quality and volume of demand generated for new product pilots and launches. - Effectiveness of partnerships and co‑marketing initiatives. - Alignment of audience messaging with product positioning and experience delivery. - Clear audience insights informing future product and experience development.

Requirements

• 5+ years of experience in lifestyle, luxury, sports, or travel marketing strategy.
• Demonstrated experience marketing to niche or high‑affinity audiences (e.g., equestrian, golf, river cruise, or similar).
• Proven success in partnership development and co‑branded marketing initiatives.
• Strong audience strategy and segmentation expertise, including CRM‑driven lifecycle marketing.
• Experience developing and briefing creative content across channels.
• Analytical mindset with the ability to track performance against KPIs and optimize campaigns.
• Highly collaborative communicator with the ability to influence across Marketing, Product, and Operations.
• Comfortable operating in a test‑and‑learn environment supporting pilots and new initiatives.

Preferred

• CRM expertise (HubSpot preferred).
• Experience supporting product or experience launches in travel or hospitality.
• Familiarity with PR, influencer marketing, and partnership‑led growth models.
• Experience working within cross‑functional or matrixed team structures.

Benefits

• For full-time employees, Windstar offers a comprehensive benefits package including: Medical, Dental & Vision; HSA & FSA; Life & Disability; Accident, Hospital & Critical Illness; Pet Insurance; Vacation, Sick Time and paid Holidays; 401(k) with Company Match; Employee Assistance Plan; Education Assistance and Employee Discounts & Travel Deals.