Responsibilities

• Facilitate Marketing tradeshow strategy development with the full Marketing Team, Medical Affairs, and the Channel/Corporate/eCommerce Team to drive cross-portfolio and cross-functional collaboration for impactful presence, by researching opportunities (audience, marketing & sales capabilities, costs)
• Compose an annual budget and calendar proposal
• Share the proposal with Product Managers & Medical Affairs to develop Pegasus annual strategy and tactical execution plan
• Identify budget efficiencies across shows
• Work with the Digital Marketing Manager and Marketing Programs Manager to identify metrics-driven start/stop/continue opportunities YOY
• Lead execution of the Marketing-sponsored conference and tradeshow tactical plan, by managing the budget to cover: booking; booth placement, furnishing, build and teardown; in-booth activities; promotional items and giveaways; apparel
• Manage all logistics, inclusive of: booking, booth placement and design, booth construction/teardown/storage; lead retrieval capabilities; ordering, shipping, and set up of apparel, collateral, promotional items and giveaways
• Manage vendor relationships with all conferences/tradeshows as well as all conference/tradeshow fulfillment vendors
• Facilitate the design of in-booth activities with the fuller Marketing Team
• Facilitate the preparation of sales and professional veterinary service colleagues for tradeshow activities, inclusive of organizing pre-show orientation slides with Product Managers

Requirements

• Education: Bachelor degree required. An advanced degree a plus.
• Experience: At least 3 years of experience in leading projects across functions, trade show management preferred.
• Travel required in this position: Up to 35% annually
• Physical Requirements: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
• High proficiency in MS Office suite, strong organizational and communications skills required.
• Clear experience in BtoB and BtoC marketing; experience with emerging media a plus.
• Must be able to independently problem-solve and thrive in a transparent, teamwork-focused environment.

Preferred

• Experience leading projects across functions, trade show management preferred
• Budget management with basic accounting experience, and an interest in marketing is highly preferred
• Experience with emerging media a plus
• Cross-functional collaboration experience

Benefits

• Employee Ownership (ESOP): Company-funded retirement contribution of approximately 18% of pay, plus 401(k)
• Comprehensive benefits package: Medical, Dental, Vision, Life, Disability, FSA, and Pet Insurance
• Generous paid time off, paid holidays, and parental leave
• Fitness and tuition reimbursement programs
• EAP Services are company paid to benefit all employee-owners and their families
• Flexible Spending Account (FSA)
• Pet Insurance
• Paid Holidays & Paid Time Off (PTO)
• Employee Stock Ownership Plan (ESOP)
• 401(k) Retirement Savings Plan