Customer Advocacy Marketing Manager

Responsibilities

• Developing customer engagement initiatives that influence renewal, upsell, and expansion opportunities across defined lifecycle stages, while monitoring customer behavior data to identify churn risks and implement targeted retention interventions.
• Organizing customer advocacy activities, including case study development, testimonial campaigns, and referral initiatives, to increase brand advocacy and facilitate peer-to-peer marketing.
• Planning and coordinating customer community programs, events, and peer networking opportunities to strengthen brand loyalty and knowledge sharing, while managing logistics and communications for seamless experiences.
• Building and sustaining productive relationships with internal stakeholders to ensure alignment on customer marketing initiatives and the smooth execution of joint projects.
• Analyzing campaign data to produce clear attribution reports that connect activities to business outcomes, supporting the optimization of ROI models to reflect evolving customer marketing needs.
• Applying AI tools to enhance audience segmentation, personalization, and campaign automation, identifying opportunities for workflow automation and improved customer engagement.

Requirements

• Demonstrated ability to collaborate effectively with cross-functional teams, articulating collaborative strategies and maintaining productive stakeholder relationships to deliver customer marketing initiatives.
• Proven experience developing and executing customer marketing campaigns that address moderately complex challenges and align with customer retention, expansion, and advocacy objectives.
• Strong analytical skills with the ability to evaluate customer behavior data, measure campaign effectiveness, and support the optimization of marketing attribution and ROI models.
• Excellent communication skills, capable of producing clear marketing content, reports, and insights tailored to diverse audiences while maintaining message consistency across channels.
• Experience leveraging AI-driven tools and automation to enhance campaign personalization, streamline workflows, and improve customer engagement outcomes.
• Ability to commute to Chicago, IL or Lehi, UT on a hybrid basis.

Benefits

• By enabling flexibility in how we work and prioritizing employee wellness, we empower our team to do and be their best. Our benefits package includes health, dental, vision, life, disability insurance, 401K, paid time off, and paid holidays.