Customer Advocacy Content & Activation Manager

Responsibilities

• Grow our advocate pipeline
• Increase the volume, quality, and diversity of customers who participate as advocates by driving awareness and engagement across sales, customer success, and marketing.
• Run lightweight campaigns and communications that keep customer advocacy top of mind at the moments it matters most, from active deals to campaign planning.
• Find and qualify the best stories
• Review customer nominations, survey responses, and recorded content to assess the strength and quality of each story.
• Decide which stories move forward and which format fits each one best: full case study, short-form social proof, sales reference, video, or peer review.
• Keep every story moving, with a clear view of what is in progress and what is next.
• Turn one story into many assets
• Work with marketing leaders to define the customer content we need most and make sure our storytelling is prioritized against business goals.
• Act as a strategic advisor on customer proof, spotting gaps by solution, persona, industry, and go-to-market priority, and building plans to close them.

Requirements

• 7+ years in customer advocacy, customer marketing, or content marketing at a B2B technology or high-growth organization.
• A track record of turning raw customer evidence, such as interviews, survey responses, and call recordings, into compelling stories and multiple asset formats that drive business impact, with the editorial judgment to tell a strong story from a weak one and match it to the right format and audience.
• Experience building trusted relationships with customers, including senior executives, guiding their stories through communications and legal approvals, and making advocacy a positive experience for them.
• A results-focused approach. You measure how customer proof is used in sales opportunities and in marketing and communications campaigns, tie that usage to deal progression, win rates, and pipeline, and use what you learn to decide what to create next.
• Experience partnering with sales teams and driving adoption of content across a large, matrixed organization.
• Organization and follow-through. You keep a busy pipeline moving and a proof library clean, current, and easy to use.
• Hands-on experience with AI tools, such as AI writing and analysis assistants, and real curiosity about applying them to content creation and workflow. Good judgment about where AI adds speed and where human review matters most.
• Excellent writing, communication, and influencing skills, with the credibility to advise senior marketing leaders.
• A builder’s mindset, equally comfortable setting strategy and drafting the first version of an asset yourself.

Preferred

• Experience with customer advocacy or reference management platforms (e.g., ReferenceEdge, UserEvidence, Influitive).

Benefits

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.
• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
• Making a Real-World Impact:  We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
• In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.
• Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations.
• For any eligible US locations, unless otherwise noted, the base compensation range for this role is $100,100 USD - $185,900 USD.