Cust Activation Manager (Shopper Mktg) at Kenvue | Minneapolis, MN | $124K/yr – $175K/yr

Cust Activation Manager (Shopper Mktg)

Minneapolis, MN (Hybrid)

$124K/yr – $175K/yrSenior Level8+ years exp

Posted 3 weeks ago

Job Summary

Own and drive end-to-end digital marketing programs across search, paid media, social, and content, translating data into strategy while collaborating with cross-functional teams to ensure brand alignment and continuous improvement.

Digital marketing strategy development and execution across channels
Campaign optimization and performance analysis
Cross-functional collaboration to maintain brand consistency and align with business goals

Job Description

Responsibilities

Develop and implement digital marketing strategies to drive online traffic and engagement
Manage and optimize digital advertising campaigns across various platforms
Analyze data and metrics to track performance and make data-driven decisions
Collaborate with cross-functional teams to ensure brand consistency and alignment with business goals
Stay current with industry trends and best practices to continuously improve digital marketing efforts
Develop and implement innovative internet marketing strategies to optimize the online user experience, increase marketing effectiveness, and improve customer satisfaction
Lead and manage digital marketing programs including search optimization, affiliated marketing, social networking, and viral marketing
Collaborate with cross-functional teams to translate ideas into profitable, promotional marketing campaigns
Analyze program effectiveness and utilize findings to enhance market site performance
Drive the development of new marketing initiatives in alignment with corporate marketing goals

Requirements

Minimum 8-10 years of proven experience in managing shopper marketing & digital marketing programs
University/Bachelors Degree or Equivalent in Marketing or related field
Proven track record of successfully managing digital marketing campaigns
Strong analytical skills and ability to interpret data to drive strategy
Excellent communication and collaboration skills

Preferred

Demonstrated success in guiding business partners through the design process
Sales Organization Experience
Ability to conceptualize across multiple platforms and drive innovative solutions
Excellent visual, written, and oral communication skills
In-depth knowledge of design and cultural trends
Experience in Consumer Package Goods industry (specifically in the beauty category)
Proficiency in leveraging design thinking in a tactical business context

Benefits

Competitive Benefit Package*
Paid Company Holidays, Paid Vacation, Volunteer Time & More!
Learning & Development Opportunities
Kenvuer Impact Networks
This list could vary based on location/region

Kenvue

3.6 Glassdoor

Kenvue is the world’s largest pure-play consumer health company by revenue. Built on more than a century of heritage and propelled forward by science, our iconic brands — including Aveeno®, BAND-AID® Brand Adhesive Bandages, Johnson’s®, Listerine®, Neutrogena®, Tylenol® and Zyrtec® — are recommended by health care professionals and can be trusted by consumers who use our products to improve their daily lives. Our team members share a digital-first mindset, with an approach to innovation grounded in deep human insights and work every day to earn a place for our products in consumers’ hearts and homes. At Kenvue, we believe everyday care can not only make people well; it can make them whole.Beware of recruitment scams: https://www.kenvue.com/media/recruitment-scams-alert

Founded in 2023

Summit, New Jersey, USA

19K employees (1,980 in marketing)

www.kenvue.com

64% recommend to a friend

61% CEO approval