Responsibilities

• Take ownership of a number of landing pages that generate $100,000s of monthly revenue.
• Maintain a pipeline of test ideas, and prioritise accordingly using the MVF prioritisation scoring system, supported by quantitative and qualitative data.
• Create data-driven hypotheses for each test that you set live, explaining what problems are being addressed and why the solution should work.
• Follow the CRO methodology, which includes: Insights, Ideas, Prioritisation, Creative, Experiments, Conclusions.
• Diagnose and analyse key conversion blockers across our websites using data from multiple sources, including Google Analytics, Hotjar, Optimizely and others.
• Document results and share learnings with the CRO team and the wider business.
• Work closely with the marketing operations and sales teams to ensure our user journeys are up to date and build landing pages for new campaign launches.
• Consult with stakeholders from sales, marketing, UX, tech, strategy and contact centre to solve business problems involving our user journeys.
• Collaborate with Tech and Product to deliver and implement more complex test ideas
• Utilise LLMs and AI within experimentation design