CRO Manager at Pestie | Bluffdale, UT

Pestie

CRO Manager

Bluffdale, UT (On-site)

Salary Not AvailableSenior LevelSalaried Ft

Posted 4 months ago

Job Summary

Drive CRO for DTC landing pages by leading fast experiments and data-driven optimization.

Plain: Own landing-page conversion improvements through rapid testing and data-backed strategies.
Must-have: Proven track record of improving conversion rates in a DTC or performance marketing environment.
Standout: Hands-on experience building landing pages and launching tests yourself.

Job Description

Responsibilities

Own conversion rate across key landing pages and funnels, especially for paid traffic
Develop and maintain a high-velocity experimentation roadmap grounded in data, customer insights, and business priorities
Analyze performance across the funnel to identify the highest-leverage opportunities
Write clear, compelling landing page copy and structure offers that convert
Build and launch simple landing pages and experiments directly using modern page-building tools—without always relying on engineering
Partner closely with designers and developers to ship more complex experiments and site improvements
Design, run, and analyze A/B tests and multivariate experiments with strong statistical rigor
Identify friction points in the customer journey and systematically eliminate them
Bring new ideas around offers, messaging, pricing presentation, and funnel structure—not just UI tweaks
Establish clear learnings from every test and ensure insights compound over time

Requirements

Proven track record of improving conversion rates in a DTC or performance marketing environment
Strong strategic thinking paired with a bias toward fast, practical execution
Ability to write high-converting landing pages—not just suggest copy changes
Experience building landing pages and launching tests yourself, not just managing others
Deep understanding of paid traffic funnels and how intent, messaging, and landing page experience connect
Comfortable working with data: analyzing test results, identifying patterns, and prioritizing opportunities
Experience collaborating with designers and engineers to ship high-quality work quickly
Strong intuition for customer psychology, objections, and buying behavior

Preferred

Technical or engineering background (or strong technical fluency)
Experience with subscription or reorder-driven products
Familiarity with analytics and experimentation tools (e.g., GA, PostHog, etc.)
Experience optimizing for metrics like CAC, payback period, and LTV per visitor.

Benefits

Great medical, dental, and vision benefits to support you and your family
Monthly company contributions to your HSA when enrolled in our HDHP
Unlimited PTO so you can take the time you need to recharge
Career development opportunities to help you learn and grow
Company parties and team events because we like having fun together
Fully stocked snacks and everyday office perks
A collaborative team where your ideas and contributions matter

Pestie

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Pestie is the first brand to make doing your own pro-grade pest control easy and affordable for anybody. Since its founding in 2019, Pestie is rapidly becoming a household name throughout the United States by revolutionizing the pest control industry with no door-to-door salespeople, no technicians, no insane markups, and most importantly—no bugs in your home—all for a fraction of the price of traditional pest control companies.

Founded in 2019

Lehi, Utah, USA

40 employees (7 in marketing)

pestie.com

0% recommend to a friend