CRO & Digital Experience Manager (Hybrid) at Infinite Electronics, Inc. | Lewisville, TX | $114K/yr – $131K/yr

CRO & Digital Experience Manager (Hybrid)

Lewisville, TX (Hybrid)

$114K/yr – $131K/yrSenior Level5+ years expFull time

Posted 3 months ago

Job Summary

Own CRO and digital experience optimization across multiple eCommerce sites, focusing on converting visitors, reducing friction, and driving revenue through testing, analytics, and personalization.

Growth-focused CRO: build roadmaps and run A/B/multivariate tests across homepage, PDPs, cart, and checkout.
Cross-functional execution: partner with eCommerce, Product, UX, Development, Marketing, SEO, PPC, and Analytics to improve experiences and revenue.
Insights and optimization: analyze funnels, behavioral analytics, heatmaps, and performance metrics to identify opportunities and report to leadership.

Job Description

Develop and execute multi-company CRO and digital experience optimization strategies aligned to revenue, conversion, customer engagement, and business growth goals.
Build and manage testing and optimization roadmaps focused on improving conversion performance and reducing customer friction across the digital customer journey.
Analyze customer behavior, funnel performance, behavioral analytics, heatmaps, session recordings, and digital performance metrics to identify optimization opportunities and business insights.
Lead A/B and multivariate testing initiatives across key digital touchpoints including homepage, category pages, product detail pages (PDPs), cart, checkout, and mobile experiences.
Partner cross-functionally with eCommerce, Product Management, UX/UI, Development, Marketing, Brand Management, SEO, PPC, and Analytics teams to improve digital customer experiences and support revenue growth initiatives.
Optimize onsite experiences including navigation, search, filtering, product discovery, merchandising, promotional messaging, product recommendations, and checkout flows.
Monitor and improve key digital performance metrics including conversion rate, add-to-cart rate, cart abandonment, checkout completion, engagement metrics, average order value (AOV), and revenue per session.
Develop reporting dashboards and communicate optimization results, customer insights, and business recommendations to leadership and stakeholders.
Support roadmap prioritization and digital experience enhancements based on customer behavior, analytics, revenue opportunity, and business impact.
Evaluate opportunities for AI-driven personalization, customer journey optimization, and emerging digital experience technologies.
Conduct competitor benchmarking and stay current on CRO, UX, personalization, and digital commerce best practices.
Support the development of scalable CRO and digital experience optimization processes across Infinite Electronics’ eCommerce platforms.

Infinite Electronics, Inc.

At Infinite Electronics, we work to move the world forward by delivering reliable, engineered connectivity solutions worldwide through our portfolio of companies.We are guided by a vision to be the first choice for our people, customers, investors, partners and the communities we serve.With deep engineering expertise, rapid-prototyping capabilities, and scalable global production, Infinite Electronics is a trusted partner in advancing the world’s connectivity needs.Infinite Electronics, where every connection matters.

Founded in 2016

Irvine, California, USA

517 employees (41 in marketing)

www.infiniteelectronics.com