Responsibilities

• Own and execute a CRO testing roadmap focused on improving conversion rate (CVR), average order value (AOV), and revenue per visitor.
• Identify optimization opportunities across the homepage, PLPs, PDPs, cart , and checkout using analytics, user behavior, and UX best practices.
• Independently build, launch, and manage A/B tests using Shopify Plus capabilities and approved CRO tools and apps.
• Execute tests including messaging, layout changes, CTAs, merchandising modules, badges, and trust signals.
• Partner with internal development resources on complex experiments requiring custom code or advanced theme changes .
• QA all tests prior to launch and monitor live experiments to ensure accurate execution.
• Analyze test results using proper statistical significance and testing best practices to deliver actionable insights and avoid false positives.
• Document learnings and translating results into scalable site improvements.
• Execute demand generation initiatives focused on reaching new audiences and driving first-time purchases across digital and physical touchpoints.
• Support seasonal launches, product drops, and promotions with acquisition-led activation plans.

Requirements

• 3–6 years of experience in CRO, growth marketing, acquisition, or demand generation, preferably in fashion, retail, or DTC.
• Hands-on experience executing A/B tests on Shopify Plus.
• Strong working knowledge of analytics and testing tools (GA4, Shopify Analytics, CRO platforms).
• Proven ability to independently execute standard CRO tests with limited developer support.
• Experience launching acquisition initiatives beyond core paid search and paid social.
• Strong analytical, problem-solving, and organizational skills.
• Ability to thrive in a fast-paced, trend-driven environment with frequent launches and shifting priorities.

Preferred

• Experience in fast-fashion , omnichannel retail, or DTC apparel.
• Exposure to influencer, affiliate, partnership, or local marketing programs.
• Understanding of how brand and performance marketing work together to drive full-funnel growth.
• Agency or client-based experience.