Responsibilities

• We are seeking a CRM & Systems Integration Specialist to design, manage and enhance our marketing and commercial systems including Salesforce, HubSpot, Partner Portal, lead-gen automation, customer service tools, pricing systems, and digital sales enablement tools.
• This role works cross-functionally across Marketing, and Sales to build and maintain automated integrations that improve data quality and enhance customer experience.
• Administer and enhance Salesforce, including configuration (objects, fields, flows, validation rules, dashboards, and reports)
• Lead Salesforce projects, including integrations and third-party applications
• Design and optimize lead generation, routing, scoring, and lifecycle management processes
• Enhance and maintain reporting to track lead generation, funnel performance, and revenue impact
• Ensure consistency and accuracy of pricing, product data, and workflows across platforms
• Support and optimize customer-facing digital platforms used for quoting and order management, including access based on user roles and permissions
• Partner with Sales, Marketing, and Engineering to ensure systems are integrated, scalable, and aligned with business processes across the customer lifecycle
• Ensure seamless integration across platforms and troubleshoot system issues as needed

Requirements

• Bachelor's degree in Marketing, Business, Information Systems, or related field (or equivalent experience)
• 3–5+ years of experience in marketing operations, CRM administration, or business systems management
• Strong Salesforce expertise (customization, configuration, reporting, automation and integrations) including APIs and data flow
• Experience with marketing automation platforms (HubSpot, Pardot, Marketo, or similar)

Preferred

• Familiarity with identity/access tools (ex. miniOrange, Okta) preferred