OLIVER Agency - North America

CRM Strategist

Baltimore, MD (Hybrid)

$85K/yr – $95K/yrMid LevelFull time

Posted 6 weeks ago

This job is no longer accepting applications

This listing appears to be closed or inactive. The original job details are below, along with similar roles you can apply to now.

Job Summary

Own CRM lifecycle execution across multi-brand programs, coordinating email campaigns, testing, data quality, and AI-driven personalization to lift enrollment and retention.

  • Campaign ownership: oversee email programs, segmentation, and personalization specs for multiple institutions.
  • Optimization & testing: run A/B tests across subject lines, content, CTAs, send times; feed learnings into planning.

Job Description

  • Support the CRM Strategy Lead in planning and executing email and CRM programs across five institutions, including lead nurture, enrollment, and retention journeys
  • Develop detailed campaign briefs, audience segmentation logic, and personalization specifications for Campaign Managers and Email Developers
  • Monitor campaign performance — open rates, click-through rates, conversion, and enrollment attribution — and surface actionable recommendations for optimization
  • Design and analyze A/B tests across subject lines, content, CTAs, and send times; document learnings and integrate them into future campaign planning
  • Maintain platform hygiene and data quality within CRM and email systems; coordinate issue resolution with the Data Analyst/Engineer
  • Partner with the Email Development team to ensure technical accuracy, rendering quality, and accessibility compliance across all email assets
  • Track and manage the campaign production calendar, coordinating with Campaign Managers, Copywriters, and Art Directors to ensure on-time delivery
  • Contribute to QBR reporting by compiling performance data, trend analysis, and strategic recommendations
  • Stay current with CRM best practice and emerging email marketing technology; identify opportunities to apply AI-driven personalization and content optimization