CRM Specialist at Sally Beauty | Plano, TX

Sally Beauty

CRM Specialist

Plano, TX (Hybrid)

Salary Not AvailableEntry Level2+ years expOther

Posted 2 months ago

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Job Summary

Own CRM and loyalty marketing execution across email, SMS, direct mail, app, and loyalty programs with vendor partnerships and cross-functional collaboration.

Own campaign design inputs, QA, and on-time deployment while coordinating with AI targeting, ESP, SMS, app, and loyalty partners.
Drive special cross-functional projects with Finance, Social, Merchandising, Stores and other teams to move key product areas or services.
Plan and help develop full channel CRM/marketing plans in planning sessions, aligning timelines and dependencies.

Job Description

Responsibilities

Supports the efforts of the CRM strategy and Loyalty Marketing teams in all targeted marketing (Email, Direct Mail, SMS, App and Loyalty) initiatives. This includes supporting with inputs on strategy, campaign design inputs, messaging focus, partnering with vendors (AI targeting, Email Service Provider, SMS messaging platform, Mobile App vendor, Loyalty vendor, etc.) as well as ensuring proper campaign execution (promotion setup, creative brief design, lead special projects from ideation to execution, submission to development, proofing, QA, campaign updates and reporting) and ensuring accurate deployment of targeted marketing.
Additionally, this position will drive strategy and execution on special projects given (i.e.: supporting targeted marketing for a key product category, special services, and partnership with cross functional teams such as Finance, Social, Merchandising, Stores, Education, ECOM, etc).
Drives campaign execution for targeted marketing content, promotions, co-ops and coupon requests, including coordinating cross functionality and with external vendors to ensure quality and on time execution. Ensures details of projects are recorded on internal schedules and all deadlines are met.
Special Projects (ad-hoc support on key business driving projects which include strategic input, ideation, and coordination of resources, partnering with cross functional teams and ensuring accurate execution)
Participate in planning sessions and help develop full channel CRM/marketing plans.
Other CRM support.

Requirements

College degree – Marketing, Business, other related fields.
Entry level – 2 years experience
Proficient in Microsoft Office products.

Benefits

We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of SBH may take advantage of our in house salon with complementary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!

Sally Beauty

3.0 Glassdoor

Sally Beauty Holdings, Inc. (“Sally”) through its affiliates is the world’s largest distributor of professional beauty supplies. Sally provides the channels that allow manufacturers of beauty supplies to reach customers, both professional and non-professional. Sally Beauty Company, Inc. began as a one-store operation in New Orleans, Louisiana in 1964. The Company expanded slowly until the 1980s, when it began to grow rapidly through acquisition and new store openings. In 1982, Sally moved its corporate headquarters to Denton, Texas following the acquisition of a Denton-based chain. In 1985, Sally acquired a major full-service (professional only) beauty supply distributor servicing the Midwestern United States. The growth of the full-service business led to the formation of the company now known as Beauty Systems Group LLC, focusing on distribution solely to the professional trade. New store openings and acquisitions continue to guide Sally’s expansion. In 1987, Sally became an international company with the acquisition of an affiliate in the United Kingdom. Today, Sally and its affiliates operate over 4500 stores throughout the United States and the world. Our international operations now extend to the United Kingdom, continental Europe, Puerto Rico, Canada, Chile, Peru, Colombia, Mexico. Both Sally Beauty Supply and Beauty Systems Group have successful and growing online (e-commerce) businesses.In 2006, Sally became a publicly held company with its shares traded on the New York Stock Exchange.Sally and its affiliates have long been industry leaders. Expertise in professional product merchandising, distribution and education provides the basis for a commanding presence in the global market. This, combined with strong domestic growth and international development, positions the companies for anticipated continuing success in future years. All subsidiaries and affiliates share Sally’s customer-driven operating philosophy and vision.

Founded in 1964

Denton, Texas, USA

12K employees (382 in marketing)

www.sallybeauty.com

29% recommend to a friend

22% CEO approval