CRM Specialist

Anaheim, CA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 1 day ago

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Job Summary

Own and optimize CRM communications for SMS and push channels, leading cross-functional campaigns and measurement across segmentation, testing, and ROI.

Lead end-to-end CRM programs from planning to optimization
Collaborate across creative, merchandising and finance to drive campaigns
Drive data-driven improvements through A/B testing, analytics, and reporting

Job Description

Responsibilities

Oversee the development and deployment of SMS and app push notifications.
Partner cross-functionally with creative, copywriting, merchandising, and finance teams to develop marketing campaigns to support business goals.
Manage segmentation strategies to power batch campaigns & triggered customer journeys.
Develop, execute, and analyze A/B tests to optimize CRM communications and improve ROI.
Update and monitor weekly & monthly reports, flag performance trends, and deliver insights & recommendations to optimize the program.
Assist in financial forecasting for SMS program and work closely with finance team to manage budget.
Partner with email specialist on QA of email marketing campaigns.
Personalize content to enhance customer engagement and drive conversions.
Maintain an exceptional level of attention to detail in all aspects of CRM activities.
Stay current with best practices & monitor industry marketing trends.

Requirements

B.A./B.S. Degree; degree in marketing preferred.
2-5 years’ experience in email, SMS and push notification or other analytical online marketing.
Strong knowledge of Microsoft Excel (Database experience is a plus).
Knowledge of email and SMS marketing.
Marketing experience, and ability to identify consumer needs/wants and develop a compelling value proposition to drive email acquisition.
Strong analytic skills, including experience with attribution methodologies and analytics software (e.g. Adobe Analytics).
Strong technical skills (HTML experience is a plus).
High attention to detail and strong organizational skills.
Ability to efficiently and effectively self-direct and prioritize work.
Strong communication and interpersonal skills.

Benefits

Dog friendly office environment
On-site Cafe
On-site Gym
$1,000 referral incentive program
Generous associate discount of 30-50% off merchandise online and in-stores
Competitive long term and short-term incentive program
Immediate 100% vested 401K contributions and employer match
Calm Premium access for all employees
Employee perks throughout the year

PACSUN

3.6 Glassdoor

Pacsun inspires the next generation of youth, building community at the intersection of fashion, music, art, and sport. Co-created in Los Angeles. Founded in 1980 as Pacific Sunwear, the Pacsun brand has evolved well beyond beachwear. Today, Pacsun is a leading lifestyle brand offering an exclusive collection of the most relevant brands and styles to a community of inspired youth. In our fleet of over 350 stores and Pacsun.com you will find brands such as Formula 1, The Met, UFC, Brandy Melville, J. Galt, and Fear of God ESSENTIALS, in addition to our best-selling Pacsun brand. We are dedicated to being leaders in delivering high-quality product, relevant retail experiences, and unique digital content. As an organization we are inspired and led by the diversity of our customers and associates. Through our PacCares program, we are committed to our responsibility in using our platform to drive change and take action on the issues important to our community. Head to our PacCares page to learn more about the organizations we partner with.

Founded in 1982

Anaheim, California, USA

5K employees (202 in marketing)

www.pacsun.com

70% recommend to a friend

70% CEO approval