CRM Specialist

Responsibilities

• Responsible for day-to-day management of CRM campaign processes from design through deployment and contributing to meet sales growth targets for the CRM Marketing channels.
• Oversee development, execution and optimization of email, SMS and app marketing campaigns, including promotional, brand launch, editorial, and event-driven communications.
• Develop CRM cadence/calendar that meets financial goals while also communicating go-to-market strategy and brand storytelling.
• Collaborate with Direct Planning, Direct Merchandising, E-Commerce, and Brand Marketing teams to support campaign development and execution.
• Execute financial forecasting of performance by day and week.
• Determine the impact of promotions, products, segmentation and file size.
• Provide recommendations for action based on findings.
• Monitor SMS cost and projected ROI
• Manage segmentation strategies to power batch campaigns, triggered customer journeys and loyalty campaigns, plus map customer journeys across channels.
• Develop, execute, and analyze A/B tests to optimize CRM communications and improve ROI.

Requirements

• A./B.S. Degree; degree in marketing preferred.
• 2-5 years’ experience in email, SMS and push notification or other analytical online marketing.
• Strong knowledge of Microsoft Excel (Database experience is a plus).
• Knowledge of email and SMS marketing (Loyalty Management a plus)
• Marketing experience, and ability to identify consumer needs/wants and develop a compelling value proposition to drive email acquisition.
• Strong analytic skills, including experience with attribution methodologies and analytics software (e.g. Adobe Analytics).
• Strong technical skills (HTML experience is a plus).
• High attention to detail and strong organizational skills.
• Ability to efficiently and effectively self-direct and prioritize work.
• Strong communication and interpersonal skills.

Preferred

• Database experience (Strong knowledge of Microsoft Excel is required; Database experience is a plus)
• Loyalty Management a plus
• HTML experience is a plus

Benefits

• Comprehensive medical, dental, and vision benefits
• Competitive short-term incentive program
• Immediate 100% vested 401K contributions and employer match
• Dog friendly office environment
• $1,000 referral incentive program
• Generous associate discount of 30 - 50% off merchandise online and in-stores
• On-site Cafe
• On-site Gym with Fitness Classes
• Ample parking
• Weekly Car Wash Service and more!