CRM Specialist

We are seeking a talented CRM Specialist to join our CRM Team at Fossil Group. In this role, you will support the execution, quality assurance, and operational management of email marketing campaigns across multiple brands. You will play a critical role in ensuring campaigns are delivered accurately, on time, and aligned with brand and customer experience standards. An ideal candidate is highly detail-oriented, organized, collaborative, and passionate about delivering exceptional customer experiences through email marketing operations.

What you will do in this role

• Manage end-to-end email production workflows across multiple brands, ensuring campaigns are delivered accurately and on schedule.
• Oversee the email development queue and partner closely with developers to support build timelines, testing, and launch readiness.
• Own final QA and launch checks, validating deployment timing, audience selection, link functionality, rendering, and overall campaign accuracy.
• Review campaigns through both a technical and creative lens, ensuring alignment with brand standards, design consistency, and customer experience expectations.
• Support lifecycle marketing initiatives, including triggered campaigns, welcome journeys, re-engagement programs, and seasonal updates.
• Coordinate testing, implementation, and handoff processes for customer journeys and marketing campaigns across three brands.
• Partner with marketing, eCommerce, and technical teams to support campaign execution, operational efficiency, and continuous optimization efforts.
• Manage proofing processes, stakeholder approvals, and proof distribution lists to ensure visibility and timely feedback across teams.
• Support Bloomreach administration tasks, including audience updates, suppression lists, and basic segmentation management.
• Assist with campaign reporting, performance analysis, and execution support in partnership with the CRM Email Team.
• Serve as a key point of contact for regional teams, developers, and internal stakeholders to help track global content progress and maintain alignment.
• Support global asset coordination by ensuring creative assets, designs, and content are delivered on time to keep campaign development on track.

Who You Are (Requirements)

• Minimum 2 years of experience in CRM, email marketing operations, campaign production, or a related marketing operations role.
• Experience managing multiple projects and deadlines in a fast-paced, collaborative environment.
• Strong attention to detail with a commitment to accuracy and quality assurance.
• Passion for customer experience and the ability to evaluate campaigns from a UX and brand perspective.
• Strong organizational, communication, and project management skills.
• Comfortable working cross-functionally with marketing, creative, eCommerce, and technical teams.
• Analytical mindset with the ability to interpret campaign performance metrics and support optimization efforts.
• Proactive, solutions-oriented, and eager to learn new systems, tools, and lifecycle marketing strategies.
• Experience with CRM or marketing automation platforms such as Bloomreach, Salesforce Marketing Cloud, or similar tools is preferred.
• Familiarity with project management platforms such as Smartsheet or ClickUp is a plus.
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.

What We Offer

• Comprehensive Benefits: Includes health and well-being services.
• Retirement Planning: 401(k) match and educational resources.
• Paid Parental Leave & Return to Work Program: Support for new parents and caregivers with paid leave and a flexible phase-back schedule.
• Generous Paid Time Off: Includes Floating Holidays, Sick Time, Personal Days, and Summer Flex Friday.
• Flexible Work: 1 remote day per week and flexible Work-From-Anywhere options.
• Tuition Reimbursement: For approved programs to support your professional growth.
• Employee Discounts: Save on Fossil merchandise.