CRM Specialist at Crocs, Inc. | Westwood, MA | $69K/yr – $79K/yr

CRM Specialist

Westwood, MA (Hybrid)

$69K/yr – $79K/yrMid Level2+ years expFull time

Posted 5 months ago

Job Summary

Drive end-to-end campaign operations and testing for Crocs’ marketing, with a focus on CRM and data-driven optimization.

Own end-to-end campaign operations and testing calendar across CRM channels
Must-have: 2+ years digital marketing and proven campaign management, with Salesforce Marketing Cloud experience
Standout: Enterprise ESP experience and data-driven optimization impacting CLV

Job Description

Responsibilities

Collaboratively build the campaign calendar for your communications channels, ensuring it meets commercials needs and supports brand storytelling priorities
Brief content needs to content creation team, advising on best practices within your channels and meeting regional relevance and nuance
Manage the campaign ops team by briefing in all campaign elements needed for deployment (targeting, content, landing pages, etc.)
QA all campaigns prior to deployment, with ultimate accountability for accuracy and quality
Manage a robust, always-on testing calendar to drive optimizations across CRM channels
Analyze campaign results, drawing insights that drive performance and incrementally improve CLV
Partner with internal data teams to continually improve targeting and measurement capabilities
Own the health and performance of the customer database
Assist in budget forecasting and reporting

Requirements

Bachelor’s Degree in Marketing, Communications, Advertising or related field
2+ years digital marketing experience working in a fast-paced environment
Knowledge of website analytics tools
Proven experience in enterprise-level ESPs (SalesForce Marketing Cloud highly preferred) with the ability to make immediate level changes to campaign creative, structure, and scheduling
Proven campaign management experience defining targeting strategies that drive results
Team player with demonstrated ability to work effectively with multiple cross-functional groups
Strong analytical and problem solving skills
Strong project and time management skills
Strong communication skills with the ability to gain alignment and problem solve collaboratively
Takes initiative to generate ideas to drive business and contribute to organizational effectiveness

Preferred

Salesforce Marketing Cloud experience preferred

Benefits

medical, dental, and vision coverage
life and AD&D
short and long-term disability coverage
paid time off
employee assistance
participation in a 401k program that includes company match
incentive program
many other additional voluntary benefits

Crocs, Inc.

At Crocs, Inc., we believe life’s too short for uncomfortable shoes. As the global force behind two iconic brands — Crocs and HEYDUDE — we’re redefining casual footwear for people everywhere. Whether it’s the unmistakable Classic Clog or the laid-back ease of a HEYDUDE slip-on, our products are designed to move with you, wherever life takes you.We’re more than just shoes. We’re about comfort without compromise, style with personality, and making a positive impact while we’re at it. Our brands are for all seasons, all ages, and all walks of life — and our commitment to personalization and self-expression keeps us connected to our consumer, one pair at a time.

Founded in 2002

Broomfield, Colorado, USA

7.1K employees (607 in marketing)

www.crocs.com