CRM & Retention Manager

Responsibilities

• Own and execute the end-to-end CRM strategy across email, SMS, and push — driving engagement, retention, and LTV across VeeFriends' collector and fan base
• Experience and familiarity with modern ESP and SMS marketing platforms required - we utilize Attentive and will assess tools as-needed ongoing
• Build segmentation frameworks and lifecycle programs that speak to distinct Consumer audience tiers (NFT holders, trading card collectors, VeeCon attendees, animation fans, etc.), as well as B2B CRM relationships (hobby stores, “breakers”, distributors, and category-specialized retail partners)
• Develop automated flows (welcome series, win-back, post-purchase, loyalty nurtures) that feel personal and on-brand
• Partner with our Creative teams to develop brand guidelines across marketing platforms - and where there’s opportunity, leverage automation and AI related tools to accelerate and optimize development of copy, design, and more
• Analyze retention metrics, churn signals, and engagement trends to surface insights, continuously optimize campaigns, and identify opportunities to engage/re-engage distinct cohorts
• Partner cross-functionally with product, brand, and community teams to ensure CRM is integrated with major launches, drops, and events
• Manage and evolve our CRM tech stack — evaluating tools, maintaining data hygiene, and ensuring compliance (CAN-SPAM, GDPR, etc.) in partnership with VeeFriends Technology team
• Test relentlessly: subject lines, send times, segmentation cuts, creative formats — bring a culture of experimentation to everything you do
• Report on KPIs (open rates, CTR, retention rates, churn, revenue attribution) with clear storytelling for leadership