Senior CRM Marketing Operations Analyst

Responsibilities

• Serve as the functional owner, senior power user, and subject matter expert for Marketing's use of HubSpot, including marketing processes, properties, lists, workflows, reports, dashboards, documentation, and usage standards.
• Analyze CRM, campaign, customer, and marketing-engagement data across B2B, patient-focused B2C, and DTC channels to identify trends, opportunities, and actionable insights.
• Build and maintain Marketing-facing HubSpot reports, dashboards, and performance summaries for Brand, Marketing, Customer Service, and leadership stakeholders; collaborate with the Sales CRM counterpart on shared funnel and revenue reporting.
• Coordinate with Brand Leads to define and maintain the strategic email and SMS content calendar, campaign schedule, automated flows, and related operational requirements.
• Coordinate with Brand Leads, copywriters, and Creative partners to move email and SMS content through development and ensure required copy, creative assets, audience criteria, and campaign details are ready for execution.
• Build, schedule, quality-check, and execute email and SMS campaigns and automated flows in HubSpot and connected tools, ensuring accurate audiences, links, timing, and tracking.
• Measure email and SMS performance, audience engagement, lead quality, conversion activity, and customer lifecycle outcomes and translate results into actionable recommendations.
• Develop and refine customer segments, targeting logic, campaign lists, suppression criteria, and audience-performance analysis in partnership with Brand Leads and other marketing stakeholders.
• Maintain and improve the accuracy, completeness, and consistency of Marketing-owned CRM data, including audience, consent, campaign, engagement, and marketing-touchpoint information; coordinate changes to shared contact and company data with the Sales CRM counterpart.
• Own Marketing's business requirements and operational support for HubSpot integrations with marketing automation, business intelligence, and other connected systems; coordinate shared integrations and data flows with the Sales CRM counterpart, IT, Data, and system owners.

Requirements

• Bachelor's degree in Marketing, Business, Data Analytics, Information Systems, or a related field, or an equivalent combination of education and relevant experience.
• 5+ years of hands-on experience in CRM operations, marketing operations, lifecycle marketing, marketing analytics, customer data, or campaign execution and reporting.
• Required advanced, hands-on HubSpot experience, including reports and dashboards, segmentation, workflows, properties, lifecycle stages, data quality, email and SMS execution, and connected applications.
• Experience coordinating email and SMS content calendars, automated flows, audience segmentation, campaign quality assurance, scheduling, execution, and performance reporting.
• Experience coordinating content development with Brand Leads, copywriters, Creative teams, and other stakeholders while managing campaign requirements and timelines.
• Experience supporting CRM integrations, monitoring data flows, and troubleshooting synchronization or data-quality issues across connected systems.
• Strong working knowledge of Excel and/or Google Sheets; experience with Power BI, Looker, Tableau, or a similar business intelligence tool is a plus.
• Working knowledge of CRM data structures, lead and customer lifecycle stages, marketing funnels, email and SMS campaign tracking, and customer segmentation.
• Ability to analyze, synthesize, and present complex CRM, campaign, and customer data in clear business language and translate stakeholder questions into reporting, segmentation, workflow, and data solutions.
• Experience partnering with Sales Operations on lifecycle definitions, lead handoffs, shared data governance, integrations, and cross-functional reporting is preferred.

Preferred

• Experience partnering with Sales Operations on lifecycle definitions, lead handoffs, shared data governance, integrations, and cross-functional reporting is preferred.
• Experience in nutraceuticals, CPG, healthcare, wellness, or another regulated or quality-focused environment is preferred.

Benefits

• You receive a competitive salary and performance-based incentives.
• You benefit from health, dental, and vision insurance plans.
• You receive a monthly product stipend to support your personal health journey.
• You have access to paid time off and company holidays.
• You work in a collaborative and supportive team environment.