CRM Retention Coordinator at Aristocrat Interactive | Quincy, MA | $56K/yr – $104K/yr

Aristocrat Interactive

CRM Retention Coordinator

Quincy, MA (On-site)

$56K/yr – $104K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end delivery of CRM-driven digital campaigns, coordinating multi‑channel promotions and automations to improve player engagement, retention, and dedication.

Campaign Execution: Plan, coordinate, and launch multi‑channel promotions with QA and compliance checks.
Audience & Automation: Build segments and automation flows to deliver personalized player journeys.
Asset & Calendar Management: Keep calendars and assets in sync with strategy for timely, on-brand delivery.

Job Description

Responsibilities

Assist in the planning, coordination, and execution of digital marketing campaigns, including email, SMS, and push notifications to drive player retention and dedication engagement.
Coordinate and complete the setup of online bonus promotions across web, app, and other communication channels.
Assist with audience segmentation and automation setup using marketing platforms to enable personalized player journeys.
Maintain and distribute the campaign calendar to ensure clear visibility across internal and external collaborators.
Support the development of promotional content, such as banners, email copywriting, and various campaign materials.
Upload and manage digital assets across platforms, ensuring alignment with campaign strategy and brand standards.
Manage reviews and collect essential approvals to achieve delivery deadlines and adhere to compliance requirements.
Support the development, QA, and deployment of bonus campaigns, email templates, and other marketing materials across multiple platforms.
Monitor campaign execution, ensuring timelines, specifications, and quality benchmarks are met.
Support ongoing testing efforts, including A/B and multivariate testing, to inform campaign optimizations.

Requirements

Bachelor’s degree in Marketing, Business, or a related field, or equivalent training and experience.
2+ years of experience in CRM marketing or a similar role in a digital marketing environment.
Proven ability to balance multiple projects simultaneously in an organized manner.
Excellent communication and collaboration skills.
Outstanding attention to detail with strong writing, editing, and proofreading skills.
Comfortable working in a dynamic, rapidly evolving environment.
Familiarity with performance tracking, A/B testing, and data reporting.
Knowledge of email marketing guidelines and compliance requirements.

Preferred

Build and HTML/CSS experience is a plus.
Experience working with Bloomreach Engagement is a plus.

Benefits

This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching, more details available at https://atibenefits.com/.

Aristocrat Interactive

At Aristocrat Interactive, we’re transforming the world of online gaming, iLottery and entertainment.With five go-to-market segments – Gaming Systems, iLottery, iGaming & Sports, iGaming White-Label, and Content & Aggregation – we are proud to serve the entire online RMG industry in regulated markets.We inspire players each and every day by providing our partners in casinos, sports, and government with world-class content, full-service iLottery capabilities, and a complete suite of back-end managed solutions.With a seamless bridge from land to online, we are proud to be your long-term partner throughout your journey in the interactive era.

Macquarie Park, New South Wales, AUS

1.4K employees (134 in marketing)

aristocratinteractive.com