Responsibilities

• Platform & Process Enablement
• - Serve as the team’s Braze expert, helping the organization use the platform effectively for segmentation, personalization, and experimentation
• - Document CRM processes, naming conventions, and governance standards to maintain clean and reliable data across systems
• - Act as the Lifecycle Marketing point of contact with Data Engineering and MarTech for troubleshooting, monitoring data pipelines, and validating new integrations
• - Identify and implement automation opportunities that streamline workflows and reduce manual tasks
• Personalization Enablement
• - Partner with Lifecycle Marketers, Data Engineering, and Product teams to improve data pipelines, attributes, and events powering personalization
• - Manage segmentation, dynamic content, and automation logic in Braze to support targeted, behavior-based messaging
• - Develop reusable templates and modular components that increase campaign speed, consistency, and scalability
• Campaign Execution & Project Management

Requirements

• 4 - 6+ years of experience in CRM, Lifecycle Marketing, or Marketing Operations, ideally in consumer tech or subscription-based consumer product
• Advanced working knowledge of Braze, including Canvas orchestration, Connected Content, and Liquid logic for personalization
• Proficiency in HTML/CSS and basic JavaScript for complex email and in-app message development and troubleshooting
• Working knowledge of SQL or comparable tools to validate data and support CRM operations
• Solid understanding of CRM data structures (events, attributes, subscription states, segmentation)
• Adoption of the latest AI tools in Braze and Claude to support efficiency and effectiveness of your work
• Excellent attention to detail, process discipline, and cross-functional communication skills

Benefits

• Face-to-Face Connections : We value personal connections. Enjoy opportunities to meet and connect with your team members in person to help forge meaningful relationships that extend beyond the virtual realm. Teams meet as often as needed and all of MyFitnessPal gathers annually.
• Flexibility At Its Best: Achieve the work-life balance you deserve. Enjoy a flexible time-off policy with our Responsible Time Off benefit.
• Give Back: Use your volunteer days off to support what matters most to you. Each full time teammate receives 2 days per calendar year to give back to their community through service.
• Mentorship Program: Take control of your career through our mentorship program where, if you’d like, you will be matched with a teammate who can help you scale your skills and propel your growth.
• Family-Friendly Support : Embrace the journey with confidence and care. Enjoy our paid maternity and paternity leave, to provide time to balance family responsibilities with your career and take the time needed to strengthen family relationships. We understand the complexities of starting or expanding a family, which is why we provide best-in-class comprehensive assistance for fertility-related matters.
• Wellness Comes First : Live Good Health is one of our core values. Receive a monthly Wellness Allowance, empowering you to focus on your physical and mental well-being by choosing from a range of wellness initiatives, including dedicated mental health days.
• Celebrate Greatness: Your hard work deserves recognition! Our reward and recognition platform empowers peers to acknowledge and reward each other for the exceptional contributions they make.
• Elevate Your Health & Fitness: Get access to MyFitnessPal Premium, allowing you to take your fitness, health and wellness journey to new heights.
• Unlock Your Potential: Access our virtual learning and development library, and participate in training opportunities to continuously grow and enhance your skills.
• Championing Inclusion : Our dedicated DEI Committee actively fosters a diverse and inclusive workplace by setting actionable goals and evaluating progress across the organization.