Responsibilities

• Build and deploy omni-channel CRM campaigns (email, push, in-app) using our marketing automation platform(s)
• Support QA efforts to ensure campaigns are accurate, render properly across devices, aligned with channel best practices, and optimized to deliver a seamless, high-quality customer experiences that meet the requirements of the campaign strategy
• Translate campaign briefs into well-executed customer journeys using audience segmentation, personalization, and dynamic content
• Maintain campaign production timelines, QA checklists, and stakeholder communications to ensure flawless & efficient execution
• Partner with cross-functional teams including Customer Marketing, Promotions, Creative, Commercial and other Operations functions to bring campaigns to life
• Develop deep expertise in our marketing technology systems, leveraging platform capabilities to optimize campaign execution and drive improved customer engagement performance
• Execute A/B tests and personalization strategies as directed by the Strategy teams
• Assist with copywriting and content adaptation for CRM campaigns, ensuring messaging is clear, on-brand, and tailored to specific customer segments and channels.
• Proactively identify and escalate any campaign blockers, risks, or technical issues
• Document and help optimize operational processes and best practices for repeatable, accurate execution

Requirements

• Bachelor's Degree preferred
• Meticulous attention to detail, outstanding organizational & communication skills, project management skills, and ability to multi-task and prioritize
• Experience managing marketing campaign execution, timelines, and deployment within a fast-paced, complex business environment
• Excellent team player with strong collaborative skills and the ability to work cross-functionally, a self-starter and a quick learner
• Knowledge and experience of data and marketing functionality of at least one email service provider (experience with Braze and Movable Ink strongly preferred)
• Basic understanding of Marketing communications engagement metrics
• Basic knowledge of HTML and CSS, with the ability to troubleshoot and make minor edits to CRM templates for accurate rendering across devices and email clients. More advanced knowledge, a plus.
• Strong copywriting skills with the ability to craft concise, engaging, and customer-centric messaging across email, push, and in-app channels
• Comfortable with querying and logic (SQL knowledge a plus)
• Knowledge of Photoshop preferred

Benefits

• We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards . *Benefits differ across location, role, and level.