Responsibilities

• Campaign Execution: Build, test, launch, and optimize email, SMS, and automated marketing campaigns in HubSpot.
• Customer Journey Management: Manage audience segmentation, personalization, and lifecycle workflows to deliver targeted customer experiences.
• Marketing Automation: Create and maintain workflows, lists, forms, landing pages, and other campaign assets.
• CRM Data Management: Maintain accurate customer data across HubSpot and Salesforce, including contact records, lifecycle stages, subscription preferences, and campaign associates.
• Quality Assurance: Test campaigns, workflows, links, and tracking to ensure a seamless customer experience.
• Reporting & Analytics: Monitor campaign performance, develop reports, and recommend improvements based on data.
• Cross-Functional Collaboration: Partner with internal teams to coordinate campaign timelines, assets, testing, and approvals.
• Continuous Improvement: Troubleshoot campaign and workflow issues while identifying opportunities to enhance automation and customer engagement.
• Additional Tasks: Other duties as assigned

Requirements

• Education: Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• Experience: 2-3 years of experience in CRM, lifecycle marketing, marketing automation, or a related marketing role.
• HubSpot Expertise: Hands-on experience building and managing campaigns, workflows, lists, and automation in HubSpot.
• Salesforce Knowledge: Working knowledge of Salesforce CRM and its integration with marketing automation platforms
• Lifecycle Marketing: Experience developing and executing customer lifecycle strategies that drive engagement, retention, and repeat business.
• Analytical Skills: Ability to interpret campaign performance data and translate insights into actionable recommendations
• Organization & Collaboration: Strong organizational, project management, and communication skills with the ability to manage multiple priorities and collaborate across teams.
• HubSpot: Proficiency using HubSpot Marketing Hub and CRM to build, manage, and optimize campaigns.
• Marketing Automation: Experience creating workflows, automated customer journeys, and lifecycle campaigns.
• Audience Management: Knowledge of customer segmentation, dynamic lists, and personalization strategies.

Benefits

• Competitive Compensation: Salary ranging between $64,000-$76,000 based on experience
• Comprehensive Benefits Package: Health, dental, vision, and long-term disability coverage
• 401(k) with Company Match: Competitive company contributions to support your financial future
• Paid Time Off & Holidays: Generous PTO and company-paid holidays to promote work-life balance
• Collaborative Culture: Be part of a supportive, team-oriented environment focused on service excellence