Performance Marketing Associate
AdClass
USA (Remote)
AgencyFull-timeEntry level
5 hrs ago
CRM & Marketing Performance Manager - Gee Automotive Companies
Portland, OR (On-site)
$120K/yr – $150K/yrSenior LevelFull time
Posted 4 months ago
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Job Summary
Own CRM optimization and lead performance for Gee Automotive across multiple dealerships.
- Own CRM usage, reporting, and lead handling improvements across the dealer group.
- Must-have: Automotive industry experience and dealership CRM familiarity.
- Standout: Experience coordinating across a multi-store dealership group and improving marketing-to-sales outcomes.
Job Description
Responsibilities
- Oversee CRM platform usage, configuration, and reporting across dealerships
- Monitor lead response times, follow-up processes, and overall lead handling performance
- Identify breakdowns in sales process or CRM usage that impact lead conversion
- Work with dealership leadership to improve CRM adoption and lead management practices
- Provide coaching and operational guidance to improve lead handling effectiveness
- Support the marketing team with a wide variety of inbound requests from dealerships and internal stakeholders
- Participate in marketing performance discussions with dealership General Managers
- Help evaluate advertising performance across digital channels and lead sources
- Connect marketing activity with lead generation, call performance, and sales outcomes
- Provide recommendations to improve marketing effectiveness at the dealership level
Requirements
- Automotive industry experience required (dealership or automotive digital marketing/vendor experience)
- Experience working with dealership CRM platforms and understanding of dealership lead management and sales process
- Familiarity with digital marketing channels used in automotive retail
- Ability to analyze marketing, lead, and performance data and identify opportunities for improvement
- Comfortable working directly with dealership General Managers and store leadership
- Experience evaluating marketing performance and working with automotive digital marketing vendors
- Experience with automotive call tracking systems and phone performance reporting
- Experience working with dealership websites, lead attribution systems, or related marketing technology
- Experience working within a multi-store dealership group is strongly preferred
Preferred
- Understanding how marketing, websites, leads, calls, CRM processes, and sales execution all work together
- Comfortable reviewing performance with dealership leadership
- Ability to translate performance insights into operational improvements
Gee Automotive Companies
The Gee Automotive Companies began in 1983 when George Gee opened a Pontiac dealership in Spokane, Washington, which quickly became the largest in the state. In 1991, the company added GMC to its offerings, and in 2000, it relocated to new facilities in Liberty Lake, WA.In 2003, Ryan Gee became President and CEO, building on his parents' legacy by expanding the company to include Buick, Porsche of Spokane, Kia in Spokane and Coeur d'Alene, and Cadillac in Coeur d'Alene. Ryan focused on cultivating talent within the organization, bringing on skilled managers such as Jeff Jackson, who became president in 2010 while Ryan remained as CEO and Dealer Principal.The company has since expanded beyond Spokane, notably acquiring 13 dealerships from the Tonkin Group in Portland in 2017. Currently, Gee Automotive includes Eastside Subaru in Kirkland, WA; South Tacoma Honda in Tacoma, WA; and Gresham Subaru in the Portland, OR area. Under Ryan's leadership, the company now operates 40 dealerships, including the recent additions of Honda World and Olympia Kia Subaru. Additionally, it manages a parts wholesale business, an automotive retail financing arm, an automotive wholesale operation, an off-site sale company, and two Allstate insurance agencies, employing over 2,500 team members focused on exceptional customer service across the Northwest.The common theme throughout the history of the Gee Automotive Companies has been families serving families. While they have experienced substantial growth, their commitment remains to be a good business that provides great customer experiences, excellent career opportunities, and a positive community impact.
