Responsibilities

• Owning end-to-end campaign development process, including list/segment creation, test setup, email development, QA, deployment and analysis
• Developing, planning, executing, and optimizing CRM campaigns through rigorous, hypothesis-driven A/B or multivariate testing, using email, SMS, push notifications, and in app messages to meet business goals
• Brainstorming new campaign ideas and collaborating with cross-functional teams like Engineering, Product Marketing, Product, Analytics, Design, and Brand to execute marketing campaigns and support cross-functional initiatives with no supervision
• Monitoring deliverability and maintain email health metrics to determine optimal frequency and form of communications
• Owning CRM metrics for sends, opens, clicks, and downstream metrics like sessions, app downloads, and bookings for campaigns and ensure send triggers and messages are functioning properly
• Driving engagement booking targets

Requirements

• 7+ years of work experience in a highly analytical CRM role
• Proven track record of ideating and executing highly impactful CRM marketing campaigns to drive business objectives
• Strong analytical skills (particularly within Excel and Looker) and the ability to leverage data for insights and action
• Deep Braze knowledge - you are a Braze power user and adept at HTML
• Incredible attention to detail especially when it comes to campaign QA
• Strong written and verbal communication skills
• Ability to quickly build relationships and influence behavior with other teams across the company
• Ability to manage multiple projects and priorities at once in an ever-changing environment
• Ability to push through barriers to get things done with a sense of urgency
• SQL and Looker experience (preferred)

Preferred

• SQL and Looker experience (preferred)

Benefits

• Flexible, hybrid work environment at our convenient Soho location
• Unlimited Vacation
• 100% paid employee health benefit options (including medical, dental, and vision)
• Commuter Benefits
• 401(k) with employer funded match
• Corporate wellness program with Wellhub
• Sabbatical leave (for employees with 5+ years of service)
• Competitive paid parental leave and fertility/family planning reimbursement
• Cell phone reimbursement
• Catered lunch everyday along with beverages and snacks