Responsibilities

• Define and evolve engagement strategies for Go365   +   Stars   journeys, ensuring alignment with member needs, enterprise priorities, and business goals.
• Develop audience, messaging, personalization, channel, and engagement strategies that inform AXP journey design and execution.
• Establish strategic journey frameworks that   identify   desired member behaviors, engagement opportunities, and measurable outcomes.
• Ensure journey strategies are informed by member insights, business priorities, and performance data.
• Own the learning agenda for assigned journeys, including hypotheses, testing priorities, optimization opportunities, and strategic recommendations.
• Partner with Marketing Analytics to   establish   measurement frameworks, evaluate performance, and   identify   opportunities to improve journey effectiveness.
• Translate data, experimentation results, and member insights into actionable recommendations that drive continuous improvement.
• Champion a culture of testing, learning, and optimization to improve member and business outcomes.
• Serve as a strategic advisor to the Pod Lead and marketing pod, influencing journey priorities, engagement strategies, and optimization decisions.
• Partner closely with Marketing Analytics, business partners, and cross-functional stakeholders to align strategy, measurement, and execution.

Requirements

• Bachelor's degree in Marketing , Business, Communications, or a related field, or 4+ years of equivalent relevant experience.
• 5+ years of experience in marketing strategy, lifecycle marketing, CRM marketing, customer engagement, retention marketing, or related disciplines.
• Experience developing data-driven marketing strategies that support customer or member journey design and optimization
• Demonstrated success turning customer insights, business objectives , and performance data into actionable marketing strategies.
• Experience improving marketing performance through testing, experimentation, personalization, and continuous optimization.
• Strong analytical thinking and comfort interpreting performance data to inform strategic recommendations.
• Experience influencing cross-functional teams and driving alignment in matrixed or agile environments.
• Exceptional communication, facilitation, prioritization, stakeholder management, and problem-solving skills.
• Ability to influence without direct authority and build accountability across diverse teams.

Preferred

• Experience in healthcare, insurance, Medicare, Medicaid, Stars, loyalty and rewards, preventive care, chronic condition management, or other regulated industries.
• Experience supporting journey orchestration platforms such as AXP, Adobe Journey Optimizer or similar technologies.
• Familiarity with customer data platforms, Next Best Action frameworks, decisioning strategies, or advanced personalization approaches.
• Experience developing learning agendas and partnering with analytics teams to establish testing strategies, measurement plans, and performance readouts.
• Experience working within agile marketing pods or cross-functional journey teams.

Benefits

• Medical, dental and vision benefits
• 401(k) retirement savings plan
• time off (including paid time off, company and personal holidays, paid parental and caregiver leave)
• short-term and long-term disability
• life insurance and many other opportunities