Responsibilities

• Develop and execute comprehensive CRM strategies that align with overall marketing goals, utilizing multichannel marketing approaches including email, social media, and digital advertising.
• Manage and optimize marketing automation platforms such as Pardot, Marketo, Eloqua, Salesforce Marketing Cloud, and HubSpot to automate campaigns and improve lead nurturing processes.
• Analyze customer data using SQL, Google Analytics, and other tools to identify trends, segment audiences, and refine targeting efforts for maximum engagement.
• Create compelling email marketing campaigns that support B2B marketing objectives and generate high-quality leads through targeted messaging.
• Implement attribution modeling techniques to measure campaign performance accurately across channels and inform future marketing strategies.
• Collaborate with cross-functional teams to ensure seamless integration of CRM systems with sales and marketing platforms like Salesforce and Salesforce Marketing Cloud.
• Maintain a deep understanding of digital marketing best practices, including HTML, CSS, and JavaScript, to customize campaigns and improve user experience.

Requirements

• Proven experience managing CRM platforms such as Salesforce, Pardot, Marketo, Eloqua or HubSpot in a digital or B2B marketing environment.
• Strong data analysis skills with proficiency in SQL, Google Analytics, and attribution modeling techniques.
• Expertise in multichannel marketing strategies including email marketing, social media campaigns, and digital advertising.
• Solid understanding of marketing automation tools like Salesforce Marketing Cloud or HubSpot for campaign management and lead generation.
• Technical skills in HTML, CSS, JavaScript are preferred for customizing email templates and landing pages.
• Excellent communication skills with the ability to translate data insights into actionable marketing tactics.
• Knowledge of attribution modeling methodologies to evaluate the effectiveness of various marketing channels.