Responsibilities

• Own end-to-end retention strategy across the customer lifecycle for Polymarket's US App and Polymarket.com
• Build and optimize email, push, in-app, and SMS campaigns to drive conversion across company initiatives
• Design programs covering engagement, cross-sell, churn mitigation, and reactivation
• Develop micro-segmentation strategies to deliver the right message, right channel, right moment — with proof it moved the needle
• Own real-time triggered messaging tied to live market events, ensuring Polymarket is always relevant when it matters most
• Partner closely with Product on feature adoption, notification strategy, and real-time messaging systems
• Collaborate with Data on modeling, cohort analysis, and predictive segmentation
• Run fast, data-driven experiments to increase engagement around key events, markets, and moments
• Define and track core retention metrics; report weekly to marketing leadership and product on performance, experiment results, and LTV trends

Requirements

• 3–6+ years of experience in retention, lifecycle, or growth marketing
• Hands-on experience with common CRM platforms used to build customer journeys
• Experience owning retention across web and mobile
• Strong analytical instincts — comfortable working with cohorts, funnels, and experimentation
• Deep understanding of segmentation, personalization, and orchestration strategy
• Clear communicator who can move quickly in a high-velocity, event-driven product
• Comfortable working non-traditional hours around live events and breaking news, including evenings and weekends

Preferred

• (Plus) Experience with trading, OSBs, crypto, or real-time marketplaces

Benefits

• Competitive salary & equity
• Unlimited PTO
• Full Health, Vision, & Dental coverage
• 401k match
• Hardware setup: new MacBook Pro, big display, & accessories