CRM Manager

Responsibilities

• Partner with CRM leadership to execute lifecycle and promotional strategies across Avis, Budget, and Zipcar
• Manage and optimize lifecycle, promotional, transactional, and triggered communications across email, SMS, and push notifications
• Help identify opportunities to enhance the customer experience through more personalized, timely, and relevant transactional communications
• Manage customer journeys including cart abandonment, browse abandonment, opt-in flows, onboarding, and retention campaigns
• Analyze campaign and lifecycle performance to identify trends, optimization opportunities, and testing strategies
• Collaborate cross-functionally with marketing, loyalty, analytics, product, engineering, and operations teams to support customer engagement and business objectives
• Help improve CRM workflows, operational processes, and campaign execution standards to support a scalable and efficient CRM function

Requirements

• 3+ years of experience in CRM, lifecycle marketing, marketing operations, or customer engagement
• Hands-on experience managing CRM campaigns across email, SMS, and push notifications
• Experience building and optimizing lifecycle and triggered customer journeys
• Strong familiarity with CRM and marketing automation platforms, including Salesforce Marketing Cloud or similar tools
• Experience with promotional campaign setup, audience segmentation, and offer/promo code management
• Ability to think strategically while executing tactically in a fast-paced environment
• Strong project management and organizational skills with the ability to manage multiple priorities independently
• Analytical mindset with experience using campaign and customer data to identify insights and optimization opportunities
• Excellent communication skills, attention to detail, and commitment to execution quality
• Prior experience mentoring, guiding, or supporting junior team members is a plus

Benefits

• Access to Medical, Dental, Vision, Life and Disability insurance
• Eligible to elect other voluntary benefits including: Group Auto Insurance, Group Home Insurance, Pet Insurance, Legal Assistance, Identity Theft Protection, FSA, Accident Insurance, Critical Illness Insurance, and additional life insurance coverages
• 401(k) Retirement Plan with company matched contributions
• Full training to learn the business and enhance professional skills
• Employee discounts, including discounted prices on the purchase of Avis/Budget cars
• Access to an Employee Assistance Program for services including counseling, financial and legal consultation, referrals for care service and more