Responsibilities

• Own North America CRM channels (email, SMS, push, and direct mail), including the master campaign calendar and end-to-end project management with internal stakeholders
• Brief creative and other partners on campaign goals, messaging, assets, and timelines — then build and QA campaigns, including targeting, logic, templates, copy, links, rendering, and tracking
• Design and execute lifecycle programs across the full funnel: triggered journeys and retention campaigns that reduce churn and maximize LTV
• Create personalized, 1:1 customer experiences through segmentation and database management to support retention KPIs
• Serve as the key CRM stakeholder for cross-functional initiatives, ensuring lifecycle programs align with product launches, promotions, and seasonal moments
• Manage list hygiene, deliverability health, and sender reputation across all CRM channels
• Monitor message frequency and communication orchestration across tracks to minimize customer fatigue
• Analyze performance metrics — including LTV, reorder rates, upgrade rates, and churn — and build dashboards to track engagement, conversion, retention, and revenue contribution
• Drive a culture of continuous improvement through A/B testing, standard operating procedures, and CRM best practices

Requirements

• 5+ years in CRM, lifecycle, or retention marketing for a direct-to-consumer brand
• Hands-on experience building and managing campaigns in Klaviyo, Braze, Iterable, or a comparable platform
• Strong analytical skills with the ability to turn data into clear next steps
• Solid understanding of A/B testing methodologies
• Familiarity with GDPR and CAN-SPAM compliance requirements
• Basic proficiency in HTML/CSS for email is a plus
• Familiarity with CDP tools (Segment, mParticle, or similar) is a plus
• Highly organized, detail-oriented, and a strong communicator
• Self-starter who thrives in a fast-paced environment with shifting priorities
• NYC-based; hybrid role with an average of 3 days per week in office

Preferred

• Basic proficiency in HTML/CSS for email is a plus
• Familiarity with CDP tools (Segment, mParticle, or similar) is a plus

Benefits

• Competitive compensation, including an employer-sponsored 401(k) — and we fully match the first 4% of contributions
• Comprehensive health plans: we pay up to 100% of the premium for employees and ~50% for families
• Generous stock option program, which begins vesting after 1 year at the company
• Flexible time off – you’re required to take off at least 10 days in addition to all company holidays
• A monthly fitness and wellness allowance of up to $150
• Lunch and snacks on us every day in our NYC and SF offices