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Aura

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4.0
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Company overview

Aura helps individuals and families not only stay safe, but thrive in their connected lives. Whether you're safeguarding yourself, your kids, or aging loved ones, Aura helps protect what matters most with an easy to use app that includes device security, scam and fraud protection, child safety alerts and identity theft protection-- all powered and automated by AI.
Founded in 2017
Boston, Massachusetts, USA
1.1K employees (142 in marketing)
www.aura.com
72% recommend to a friend
64% positive business outlook

People

Marketing leadership

Noelle Robbins
Noelle Robbins
Associate Manager, Lifecycle Marketing Ops
At the company for 8 months

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$662.7M

Last raise

$140M

Series G, 12 months ago

Funding history

Mar 2025

Series G Aura · $140M

Mar 2025

Debt Financing Aura

May 2023

Venture Round Aura · $22M

Oct 2021

Series F Aura · $200M

Jun 2021

Series E Aura · $150M

Audience

Monthly website visitors
2.6M
Month over month-21.9%
Quarter over quarter-8.6%
Top sourceDirect (56%)
Ad budget per month$1.1M
Average search rank41.7
Traffic source mix
Direct
56%
Search
34%

News

Total Adblock vs. Aura Ad Blocker 2025: Which Actually Blocks Ads Better?
Oct 23, 2025 • All About Cookies
Aura introduces a $499 e-ink digital photo frame that lets you go cordless
Oct 21, 2025 • TechCrunch
Aura identity theft protection review: Excellent protection for the whole household
Oct 16, 2025 • Tom's Guide

Links

www.aura.comLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Headcount +23.5% year over year

Jul 2019

Venture Round Aura · $150M

Referral
5.3%
Paid referral
2.9%
Social
1.7%

LinkedIn followers

Follower count and growth

Total followers

28.3K

12-mo growth

+27.9%

Monthly growth

+1.8%

Salaries

Typical salary range

$90,000 – $100,000

/ yr

Median base

$110,000

Median total

$110,000

Median experience

4 years

Submissions

4

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Contribute

Open positions6 open marketing positions

Aura logo

Social Media Specialist & Content Creator (PART-TIME, CONTRACT, US-BASED ONLY)

Aura

USA (Remote)

$28/hr - $32/hrIn-housePart-timeIntern/new grad1+ years exp.
9 hrs ago
Aura logo

Director, Growth & Paid Media

Aura

San Francisco, CA (On-site)

$220K/yr - $250K/yrIn-houseFull-timeSenior level8+ years exp.
6 weeks ago
Aura logo

Director, Marketplaces & Ecommerce

Aura

San Francisco, CA (On-site)

$220K/yr - $250K/yrIn-houseFull-timeDirector/executive7+ years exp.
6 weeks ago
Aura logo

Customer Loyalty Representative

Aura

USA (Remote)

$52K/yr - $56K/yrIn-houseFull-time
4 months ago
Aura logo

Lead, CX Knowledge Management

Aura

Boston, MA (Remote)

$85K/yr - $100K/yrIn-house
7 months ago
Aura logo

CRM Manager

Aura

New York, USA (Hybrid)

$110K/yr - $120K/yrIn-houseFull-timeSenior level5+ years exp.
7 months ago

Aura insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2017
Headquarters
Boston, Massachusetts
Employees
201-500
23.5% growth last 12mo
Marketing team
142
13% of company
74 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Late-stage · Growing 23.5% last 12 months · Mid-stage · Recently funded
Trend
2022-11-28 -> 2025-11-24
Headcount (12 months)
+23.5%
Last funding round
12 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
2.6M
Month over month-21.9%
Quarter over quarter-8.6%
Top sourceDirect (56%)
Traffic source mix
Direct
56%
Search
34%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
33 competitor sites
Search traffic: 77.9K organic clicks / 129.8K paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
-5,102
Ad budget per month
$1.1M
Average search rank
41.7
Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result
8.4 / 5
5 reviews saved
Reviews month over month
—
Reviews quarter over quarter
+233.3%
Reviews year over year
—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

28.3K

12-mo growth

+27.9%

Monthly growth

+1.8%

Marketing team size

Shows saved marketing team size.

142
13% of the company • 74 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 142.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
4 / 5
Work-life balance
4.1 / 5
Culture
4 / 5
Diversity & inclusion
3.9 / 5
Recommend to a friend
72%
Positive business outlook
64%

Funding

Shows saved funding data.

Total funding
$662.7M
Last raise
Series G
12 months ago
Funding details
Amount raised
$662.7M
Last round
Series G
Last fundraise
12 months ago

News

Shows saved company news.

Total Adblock vs. Aura Ad Blocker 2025: Which Actually Blocks Ads Better?
Oct 23, 2025 • All About Cookies
Aura introduces a $499 e-ink digital photo frame that lets you go cordless
Oct 21, 2025 • TechCrunch
Aura identity theft protection review: Excellent protection for the whole household
Oct 16, 2025 • Tom's Guide
5.3%
Paid referral
2.9%
Social
1.7%