Responsibilities

• Create social-first content: Appear on camera regularly across short-form video, Stories, and other organic formats, bringing scripts and briefs to life with confident, authentic delivery. This is the core of the role.
• Support content production: Help concept, film, and edit content alongside your on-camera work, and publish across formats including static posts and carousels.
• Bring creative ideas to life: Turn briefs, trends, audience insights, and cultural moments into compelling content for TikTok, Instagram, YouTube, and other relevant platforms.
• Support Aura’s organic social channels: Help manage the day-to-day content calendar, including scheduling, publishing, quality assurance, and coordinating assets, while also pulling performance metrics for the team to analyze.
• Spot trends and move quickly: Stay current on emerging formats, conversations, and platform behaviors, identifying opportunities for Aura to participate in timely and relevant ways.
• Test, learn, and iterate: Experiment with hooks, formats, creative treatments, and posting strategies, then use performance insights to strengthen future content.
• Engage with our community: Help Aura show up authentically in comments, creator conversations, and relevant online communities while maintaining a consistent brand voice.
• Use AI thoughtfully: Explore AI-powered tools that can accelerate ideation, production, editing, and audience research while maintaining strong creative judgment and brand standards.
• Collaborate cross-functionally: Partner with social, brand, design, product marketing, and paid media teams to support campaigns and broader business priorities.

Requirements

• 1–3 years of experience in social media and content creation, including internships, freelance work, or experience building your own channels.
• Comfort on camera (required): You're confident and natural on screen, and excited to be a regular, recognizable presence across Aura's social channels — this is the core of the role.
• AI fluency: Experience using AI-powered tools to support content ideation, writing, editing, production, and data collection, plus the creative judgment to use them thoughtfully and responsibly.
• A genuinely social-native perspective: You understand the culture, trends, and mechanics of platforms such as TikTok, Instagram, and YouTube.
• Bachelor’s degree in Marketing, Communications, Media, or a related field—or equivalent practical experience.

Preferred

• Nice to have — production skills: Comfort filming and editing short-form video using tools such as CapCut, Edits, Canva, or similar. Not required (production support is available).
• Nice to have — writing instincts: Ability to write clear, engaging hooks, captions, or scripts.
• Curiosity and adaptability: You’re excited to explore new platforms, formats, creative approaches, and AI tools.
• A detail oriented mindset: You’re organized, resourceful, and comfortable moving quickly from an idea to execution.
• A portfolio or examples of on-camera or social-first content that demonstrate strong creative instincts and an understanding of what captures attention.
• Strong communication and collaboration skills, with the ability to manage multiple projects and deadlines in a fast-moving environment.
• Bachelor’s degree in Marketing, Communications, Media, or a related field—or equivalent practical experience.