Responsibilities

• Social Creative Concepting - Develop original, social first creative concepts, hooks, content series, and visual approaches for TikTok, Instagram, YouTube, and other relevant social platforms.
• Translate briefs, audience insights, cultural moments, and business objectives into ideas that are distinctive, engaging, and built specifically for social.
• Bring a strong creative point of view to briefs rather than simply executing against predetermined concepts.
• Develop strong opening hooks and visual concepts designed to capture attention quickly and encourage viewers to watch, engage, comment, or share.
• Identify opportunities to use trends, creator behaviors, platform conventions, memes, formats, and cultural moments in ways that feel natural and appropriate for the brand.
• Present and articulate creative concepts clearly to creative partners, marketers, channel teams, and stakeholders.
• Art Direction & Visual Storytelling - Define the visual approach for social content, including composition, pacing, framing, shot style, talent direction, locations, props, wardrobe, graphics, and overall look and feel.
• Create social content that feels native to the platform while maintaining a strong and recognizable brand identity.
• Develop visual treatments, references, storyboards, shot lists, and other creative materials needed to bring ideas to life.
• Direct talent and other production partners during shoots while maintaining an agile, social first production style.

Requirements

• 5+ years of experience in art direction, social content creation, creative production, or a related creative role, with significant experience developing work specifically for social media.
• Experience creating social content for consumer facing brands and/or retail organizations is required.
• A strong portfolio demonstrating original social concepts, creative hooks, visual storytelling, and hands on content production.
• Demonstrated ability to originate creative ideas, not just execute against existing concepts or briefs.
• Strong understanding of what makes an effective social hook, including the ability to develop compelling openings, visual devices, storytelling structures, and creative concepts designed to capture attention quickly.
• Hands on experience shooting social content with an iPhone as well as professional or prosumer photo and video equipment.
• Strong working knowledge of TikTok, Instagram, YouTube, and emerging social platforms, including their formats, creative conventions, audience behaviors, visual language, and trends.
• Experience art directing and producing short form video and photography from concept through final delivery.
• Strong visual eye with demonstrated skills in composition, framing, lighting, movement, pacing, and social first storytelling.
• Experience with short form video editing and a strong understanding of music, sound, captions, graphic overlays, pacing, and platform native editing conventions.

Preferred

• Experience working within an advertising agency, in house agency, social agency, content studio, or similarly fast paced creative environment is a plus.

Benefits

• CGI's benefits are offered to eligible professionals on their first day of employment to include:
• Competitive compensation
• Comprehensive insurance options
• Matching contributions through the 401(k) plan and the share purchase plan
• Paid time off for vacation, holidays, and sick time
• Paid parental leave
• Learning opportunities and tuition assistance
• Wellness and Well-being programs
• Life at CGI is rooted in ownership, teamwork, respect and belonging.