Responsibilities

• Redefine Aura's media strategy: build out and lead our approach across the entire funnel of paid social (Meta + TikTok), paid search, audio/podcast, YouTube, TV/CTV, programmatic, affiliate, and emerging channels.
• Own paid media strategy and budget end to end, with the autonomy to test new channels and formats that build the brand while driving efficient growth.
• Own our measurement and attribution strategy, building a single source of truth that combines post-purchase survey data, efficiency, and incrementality testing so we make faster and defensible strategic allocation decisions.
• Build a growth strategy that spans DTC and retail, aligning paid media, measurement, and creative with how Aura shows up in retail partners and Amazon.
• Own the technical backbone and adtech: tracking, tagging, pixels, conversion APIs, and integrations across ad platforms and measurement/analytics tools, partnering with engineering and data teams as needed.
• Act as a steward of the Aura brand inside performance channels, making sure creative, channel, and platform choices build brand equity and trust, not just short-term conversions.
• Lead, coach, and develop the performance media and partnerships functions, setting clear goals and growth plans for channel leads.
• Partner with the VP of Marketing on quarterly growth targets, CPA, and budget allocation across channels.
• Build and run a testing roadmap covering creative, audience, and channel experiments, including new brand-building formats like audio and video; turn results into action quickly.
• Own quarterly forecasting of paid spend, and report performance and risks to the executive team.

Requirements

• 8+ years in performance marketing or growth, including 3+ years directly leading paid media teams, ideally at a DTC or consumer hardware brand.
• A track record of scaling paid acquisition profitably, with direct ownership of CPA/CAC, ROAS/iROAS, and LTV targets.
• Experience managing $15M+ in annual paid media budgets across search, social, and emerging channels such as audio, podcasts, and YouTube.
• Strong people leadership skills, with experience managing and developing channel specialists or managers.
• Working fluency with attribution, marketing mix modeling, and incrementality testing.
• Comfort operating in ambiguity, and a bias toward building process and clarity where none exists yet.
• Excellent written and verbal communication; able to translate performance data into a clear point of view for executives.

Preferred

• Experience in connected devices, subscription, or gifting-driven business models.
• Experience managing or partnering closely with a partnerships/affiliate function.
• Experience working directly with a VP or C-level marketing leader in a fast-scaling consumer brand.

Benefits

• Competitive compensation, including an employer-sponsored 401(k) — and we fully match the first 4% of contributions
• Comprehensive health plans: we pay up to 100% of the premium for employees and ~50% for families
• Generous stock option program, which begins vesting after 1 year at the company
• Flexible time off – you’re required to take off at least 10 days in addition to all company holidays
• A monthly fitness and wellness allowance of up to $150
• Lunch and snacks on us every day in our NYC and SF offices