CRM Manager (174701)

Overland Park, KS (Hybrid)

$97K/yr – $137K/yrMid Level5+ years exp

Posted 2 weeks ago

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Job Summary

CRM strategy ownership across acquisition, lifecycle emails, and cross‑channel personalization.

CRM strategy ownership: own the CRM program vision and drive cross‑functional engagement across brand, marketing, and global teams.
Coordinate with media channels to map holistic consumer journeys and engagement plans.
Lead data driven execution with ESP/CDP for acquisition, lifecycle journeys, behavior triggers, and cross‑channel personalization.

Job Description

Responsibilities

Own the strategy and vision for the CRM program to drive business objectives
Work with other media channels to develop an holistic consumer journey and engagement plan
Develop and oversee technical execution of data-driven strategies for customer acquisition, email lifecycle journeys, behavior-based email triggers, cross-channel personalization, and data utilization in media
Manage vendor relationships, contracts, and POs aligned with the CRM program budget
Collaborate with key stakeholders across brand, marketing, digital product, and global teams
Provide strategic support and thought leadership to the broader CRM team on campaign strategy, data operations, analytics & insights
Ensure CRM program adheres to data privacy laws, CAN-SPAM compliance, and database marketing best practices
Manage workload and prioritization for business partners contracted to perform work for the CRM team

Requirements

Bachelor's Degree in Marketing or related field
At least 5 years digital marketing, CRM, and/or email marketing experience
Experience with an enterprise Email Service Provider (ESP)
Experience with a Customer Data Platform (CDP)

Preferred

Experience leveraging data to create digital marketing strategies, especially for customer acquisition and/or lifecycle marketing campaigns
Experience working with Salesforce Marketing Cloud and/or Salesforce Data Cloud
Familiarity with US privacy laws, CAN-SPAM regulations, and data collection best practices
Ability to work cross-functionally and collaborate with team members and stakeholders
Strong project management, organizational and communication skills
Strong critical thinking and problem-solving skills
Experience in holistic media planning 2+ years

Benefits

Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.

Colgate-Palmolive

4.2 Glassdoor

Make More Smiles. We are Colgate-Palmolive, a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. For over 200 years, we've poured our care into creating a future where everyone has more reasons to smile. CP People develop, produce, distribute and sell essential health & hygiene products and pet nutrition offerings through brands such as Colgate, Palmolive, elmex, Tom’s of Maine, hello, Sorriso, Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Filorga, eltaMD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.The Company is recognized for its leadership and innovation inpromoting sustainability and community wellbeing, including its achievements in decreasingplastic waste and promoting recyclability, saving water, conserving natural resources andimproving children’s oral health through the Colgate Bright Smiles, Bright Futures program,which has reached approximately 1.8 billion children and their families since 1991.

New York, New York, USA

30K employees (3,461 in marketing)

www.colgatepalmolive.com

84% recommend to a friend

93% CEO approval