CRM & Loyalty Senior Manager | PerriconeMD at THG | New York City, NY | $100K/yr – $115K/yr

THG

CRM & Loyalty Senior Manager | PerriconeMD

New York City, NY (Hybrid)

$100K/yr – $115K/yrSenior Level4+ years expFull time

Posted 3 weeks ago

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Job Summary

Own end to end CRM and loyalty work, balancing strategic calendar planning with hands on email and SMS execution to lift revenue.

Own lifecycle campaigns and automated journeys from welcome to re engagement, driving revenue and retention.
Coordinate cross functionally with E commerce Brand and media teams to ensure CRM supports the commercial strategy and facilitates LTV growth.

Job Description

Responsibilities

Own the end-to-end planning and execution of CRM campaigns across email and SMS channels.
Develop and manage a comprehensive CRM calendar aligned with commercial priorities, product launches, and brand campaigns.
Drive revenue through sophisticated segmentation, targeting, and personalization strategies.
Ensure flawless execution of all promotional, product, and lifecycle communications to maintain brand integrity.
Build and optimize high-conversion automated flows, including Welcome, Abandoned Cart/Browse, Post-Purchase, and Re-engagement.
Manage the day-to-day evolution of the loyalty program to drive member acquisition and repeat purchase behavior.
Continuously expand lifecycle coverage and test journeys to improve customer retention and engagement frequency.
Partner with cross-functional teams to integrate loyalty initiatives as a key lever for LTV growth.
Own CRM performance reporting, tracking key metrics including revenue contribution, open rates, CTR, and conversion.
Manage CRM platforms (Listrak or equivalent), ensuring best practices for deliverability, list health, and data integrity.

Requirements

4–6 years of experience in CRM, email marketing, or lifecycle marketing, preferably within the DTC or beauty industry.
Hands-on experience with CRM platforms (Listrak preferred) and a strong understanding of ESP best practices.
Proven ability to translate complex datasets into actionable growth strategies and revenue impact.
Strong understanding of segmentation, automation, and the digital customer journey.
Exceptional attention to detail with the ability to manage multiple campaigns and tight timelines simultaneously.
A proactive communicator who thrives in a cross-functional, fast-paced environment.

THG

3.1 Glassdoor

THG PLC is a global e-commerce group headquartered in Manchester, UK, operating through two leading consumer businesses: THG Beauty and THG Nutrition. THG Beauty operates prominent online platforms including Lookfantastic, Dermstore and Cult Beauty, offering a valued route to market for over 1,300 third-party brands, alongside a specialist portfolio of owned brands. THG Nutrition, led by Myprotein, the world’s largest online sports nutrition brand, spans multiple health and wellness categories, delivering its products both directly to consumers and through strategic offline partnerships worldwide.

Founded in 2004

Manchester, England, GBR

www.thg.com

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